Client: Adegis
Case study
Sellina implementation – launch of online sales in Poland, Europe and selected markets in South America and the Middle East
Range
Sellin implementation, Magento implementation, eCommerce consulting, Magneto integration with OMS, Magento integration with Comarch XL, branding, UX/UI design, design management, back-end development, front-end development, project management, naming
Adegis is a dynamically developing company with Polish capital, offering a wide range of services in the sale and repair of automation and industrial electronics equipment.
The client's main challenge was to increase the share of product sales in services, create its own eCommerce, i.e. digitize the current product catalog along with information on current stock levels and prices, and expand the offer to foreign markets.
The use of Headless architecture + Magento 2 engine, integration with Comarch ERP XL and integration with the marketplace using Baselinker allowed the commencement of online sales, launching new channels for promoting services and selling spare parts, as well as the client's entry into foreign markets.
Your own online store
Until now, our client was known primarily for its industrial automation equipment repair services. Direct sales of components from a catalog alone proved insufficient.
Therefore, the need to create their own online store arose. We provided the client with comprehensive advice, starting with preparing the store and product database, through recruitment consulting, creating a competency matrix for the future eCommerce team, and finally identifying areas suitable for outsourcing.
Well-structured product database
Our client's product offerings are extensive. Therefore, a well-structured product database is a key element of the store.
All of this is done to make the offer as easily accessible as possible for store customers. Search, appropriate product presentation in the online store, and current inventory and prices are all helpful. We also ensured the ADEGIS offer is comprehensive. If a part is currently unavailable, customers can easily order a repair service. We've also added the ability to generate missing product images based on product parameters and present the offer in various technical conditions from a single product card.
Acquiring customers outside Poland
After properly preparing and making the offer available in our country, it was time to acquire customers outside Poland.
To this end, we made selected products available on eBay in markets that were key to our client's business. At the same time, we ensured appropriate descriptions, specifications, and up-to-date prices and inventory levels, synchronized daily.
As a result of Adegis's cooperation with Cognize, the brand began selling its products online not only on the Polish market but also abroad.
Magento 2 + Headless
We used a headless architecture with Magento 2. This combination improves the online store's performance and further enhances business development opportunities in the future.
Comarch ERP XL
We carried out a comprehensive integration of a new online store with the Comarch ERP XL system used by our client.
Baselinker + eBay
We have integrated Magento 2 with Baselinker to accelerate the entry of our client with the selected offer into the eBay marketplace (foreign markets).
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