Client: Amper Bolesławiec
Case study
Amper – implementation of the amper24.pl online store, from zero to over 500 orders in a month
Range
Sellin implementation, Magento implementation, Akeneo PIM implementation, PIM integration with Magento, Magneto integration with OMS, Magento integration with Streamsoft Prestiż, pre-implementation analysis, project management
Amper is a wholesaler specializing in the distribution of electrical and lighting products from leading manufacturers across Poland. It is also a member of the Inter Elektro Group. In 2023, Amper decided to leverage its over 20 years of experience in electrical sales and build its first online channel based on Magento, ultimately built on our proprietary Sellina solution.
Collaboration in the advisory and technological areas, with the very high level of commitment from the investor's team, resulted in the launch of the amper24.pl online store, which immediately became a commercial success.
Why did Amper want to implement a B2C / B2B eCommerce store?
The decision to launch its own online sales channel was dictated by the need to digitize purchases for individual and business customers. The company previously traded on Allegro, where it built an initial outline of eCommerce processes, but this channel proved insufficient due to:
01
The need to meet customer expectations regarding the possibility of purchasing in the online channel.
02
The desire to reach customers on the domestic market – until now, Amper has operated only on the local market.
03
Planned expansion of operations into international markets.
04
The need to digitize B2B sales for existing partners.
The investor wanted not only to increase its competitiveness but also to streamline its sales processes and reach new customer groups. By implementing the amper24.pl store, it gained the ability to offer electrical products in a more accessible and modern way.
Implementation phases of the Sellina online store on the Magneto engine
The implementation process of the amper24.pl online store consisted of five key stages.
01. The first of them was pre-implementation analysis, which allowed us to thoroughly understand the company's needs and prepare a detailed action plan.
02. Next we implemented PIM Akeneo, which enabled the digitization of the product database and management of product information in one place.
03. The next stage was the launch of an online store on the Sellina system (based on the Magento engine) and the development of functionality.
04. It was also necessary implementation of integration with OMS and ERP systems to automate and speed up data transfer.
05. The final stage of implementation involved transferring existing B2B customers to the new online system.
Goals of the amper24.pl project
The project's goal was to create a modern e-commerce channel that fully meets the needs of both individual and business customers. Key assumptions included digitizing sales, particularly in the B2B model, streamlining sales processes, and improving product information management.
The first priority was a thorough analysis of the architecture of systems and business processes, which allowed for proper preparation for the implementation of the store. Then we focused on implementing a functional headless eCommerce Sellina system based on Magento, which ensured the digitalization of sales in its own channel.
Functional expansion of the Sellina headless eCommerce system
An important intermediate goal of the project was to expand the online store system with functionalities that met customer needs. We implemented, among others:
• returns and complaints module, which includes products that cannot be returned due to the order specifications, e.g. purchase of a product by the meter,
• handling the sale of multi-packs, including information on the price per packaging unit,
• energy labeling support,
• dedicated menu that improves user navigation,
• same-day shipping module, expansion of the data layer in cooperation with the agency responsible for analytics.
Implementation of the Akeneo PIM system – central management of product information
Implementing the Akeneo PIM system was another important goal to achieve and, therefore, one of the key elements of the second phase of the project. Thanks to this tool, Amper was able to structure its product data, significantly simplifying its management and digitization. The implementation process included preparing and implementing a data model, training the team, and integrating Akeneo with Magento. As a result, the company gained a tool that allows for centralized management of even the most extensive product offerings.
Magento integration with BaseLinker and Streamsoft Prestige
Integrating the eCommerce store with the OMS (BaseLinker) and ERP systems (Streamsoft Prestiż) enabled the automation of ordering processes. The B2B dashboard simplifies order management, and integration with the Prestiż system allows for assigning trade credits and presenting trade documents. This enables effective B2B customer service, offering advanced features such as credit limit payment processing.
Effects of implementing a Magento store – average basket value higher by 107% compared to marketplace channels
Within the first four months of launching the online store, the own channel began to generate approximately 20% of the value of all e-commerce transactions (with a quantitative share of orders at 10%) – its share in orders is constantly growing.
Moreover, the average basket value in the own channel was 107% higher compared to marketplace sales. This proves that investing in e-commerce brings tangible benefits.
Today, Amper digital commerce handles over five hundred orders per month, processed through a series of automated processes.
Implementation of a store on the Magento engine (Sellina) – conclusions and recommendations
The creation of the amper24.pl online store on the Sellina system (based on the Magento engine) is an example of effective digital transformation in the electrical engineering industry. In addition to selecting the right technology, the following factors also contributed to the project's success:
A committed contractor team, a dedicated implementation team, access to fast communication channels (Google Chat) and regular meetings.
Preparation of a product data model in a structured form in just one month by 4 people.
Joint planning of elements to prepare for the go-live store.
Using the existing integration architecture, i.e. connecting BaseLinker with Streamsoft Prestiż, to download data from the ERP system to Magento, which reduced implementation costs.
For companies planning similar activities, it is worth emphasizing the high importance of:
A very well-coordinated, competent and time-efficient team on the client's side.
A thorough Pre-Implementation Analysis that we conducted at the beginning of the project.
A well-designed data model that we created together with Amper as part of the PIM implementation.
The advice we provided, and from which Amper skillfully drew, devoting time to planning and training.
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