Online store audit (e-commerce)
Is your online store not achieving the expected sales results? It's time for an e-commerce audit , which will allow you to examine all areas of your online business and increase sales.
Our comprehensive audit allows you to identify areas that, if improved, will significantly increase your business's revenue. We offer a wide range of analysis, covering source code, UX, functionality, and even paid advertising activities.
What is an audit? e-commerce?
An e-commerce audit is a comprehensive analysis of an online store, designed to verify all key areas of its operation. It includes an assessment of elements such as SEO, UX, functionality, marketing strategy, and technical aspects of the website.
Benefits of conducting an audit e-commerce
Saving time
Reviewing and optimizing all areas of a store is a time-consuming process. A report with clear recommendations, priorities, and suggested optimal solutions saves time and accelerates key changes that improve e-commerce efficiency and the effectiveness of marketing activities.
Increase in revenue
Eliminating purchasing obstacles and all technical and operational errors directly impacts the number of future transactions. SEO optimization increases search engine visibility and traffic.
Business development
By improving your online store, you increase a number of its quality factors. Improved user experience makes it easier to acquire and retain customers, increasing customer loyalty and lifetime value.
Scope of the online store audit
UX Audit
Our team of experts will use usability heuristics to analyze the user's purchase journey from product search to checkout. We'll conduct tests on various devices and browsers, verifying information architecture and navigation. We'll develop optimization recommendations for improved conversions and verify competitive activity.
Technology audit
Analysis of your online store's technical infrastructure. We'll analyze the code for optimization and compliance with best programming practices. We'll verify external and dedicated modules, check server performance, system scalability, and software up-to-dateness. We'll prepare recommendations for infrastructure modernization.
Functional audit
We review key online store features and analyze the effectiveness of conversion tools. We assess how current features impact users and sales, and identify areas requiring optimization. We also prepare recommendations for implementing new features that can increase sales and improve the user experience.
Safety audit
We'll analyze your online store to ensure it's protected against potential threats. We'll verify the validity of your SSL certificates, server security, and protection mechanisms against SQL injection and XSS attacks. We'll verify that your software and modules are regularly updated, minimizing the risk of exploiting known vulnerabilities. We'll also assess your user data storage and processing procedures.
Business audit
A thorough analysis of your online store's current business processes. We'll assess how well you're utilizing the capabilities of your current store engine and identify areas with the greatest potential for sales growth. We'll examine how to optimally manage your inventory and streamline your logistics processes. We'll prepare recommendations to increase revenue and improve your business's profitability.
System Integration Audit
We'll verify the functionality of all connections between your online store and external systems. We'll verify the accuracy and speed of data transfer, identifying any delays or synchronization errors. The analysis will also include an assessment of the scalability and security of current integration solutions, and provide recommendations.
Marketing audit
We analyze traffic acquisition channels by verifying advertising activity across paid channels such as Google Ads, Meta Ads, Bing Ads, and others, as well as our own channels. We will focus on assessing spending, the effectiveness of the advertising strategy, the correct configuration of analytical tools, and campaign assumptions. We will verify that data is being collected and interpreted correctly.
SEO audit
We'll verify the technical aspects of your online store for optimization factors. We'll assess the quality and uniqueness of your content, verifying its keyword optimization. We'll analyze your store's visibility in search results, identifying opportunities to improve your ranking for competitive phrases. We'll also review your inbound link profile.
Audit effects e-commerce
Detailed report
As a result of an e-commerce audit conducted by our specialists, the client receives a comprehensive report. Its form and content depend on the scope and size of the e-commerce business , and the number of recommendations prepared.
Clear recommendations
We'll clearly outline any identified errors or areas requiring improvement, including their business significance.
Suggested solutions
We don't leave our clients stranded. In every case, we suggest optimal solutions that, when implemented, will eliminate errors and improve business operations.
integrations
Integration with applications.
We have implemented online stores based on Magento 2 , which we integrated with, among others, Comarch Optima, Comarch XL, SAP, Streamsoft Prestiż, Subiekt GT, Subiekt Nexo, WF–Mag, Symfonia, Akeneo, iMoje, Credit Agricole installments, ING leasing, Klarna, Przelewy24, PayNow, PayPal, Stripe.
Have any questions?
Let's talk about cooperation.
Why Cognize eCommerce B2B agency?
We specialize in digitizing B2B sales for medium-sized and large companies – manufacturers and distributors. Our offering is distinguished by three substantive pillars:
A consultant who cares about the quality of your project
Each project is led by an experienced consultant – a former e-commerce manager from the B2B industry. This ensures that the implementation is led by someone who understands the day-to-day operations, challenges, and needs of your company.
“Flexible Accelerators” that reduce implementation costs and time
When implementing systems, we use ready-made "accelerators." These are systems and modules we've developed ourselves, based on open technologies. They reduce costs and shorten implementation time while remaining fully configurable to your unique needs.
Narrow specialization = we have already completed a project similar to your needs
Over 100 completed projects have allowed us to understand the specifics of companies operating in the B2B (often combined with B2C) sector. As a result, we have reference implementations and customer reviews for 92% of our inquiries.
Audit report e-commerce
Once the audit is complete, you'll receive a personalized report that provides in-depth insight into your online store's performance. This document includes detailed analyses and conclusions tailored to the specifics of your business and the challenges it faces.
The report will give you a comprehensive picture of your strengths and areas requiring attention. This will enable you to make informed decisions and effectively plan activities to develop your e-commerce . Our report is not just a compilation of data, but above all, a tool supporting strategic management and sales growth.
Inquiries
How does the request for quotation work?
We take responsibility for our clients' businesses.
Our approach and effective actions build partnerships that we mutually appreciate.
01
Contact and talk about the project
Contact us and explain your needs. We'll gather all your requirements and discuss your project together (in person or via video call).
02
Specification and planning
We'll work with you to develop project specifications during a workshop at your company. At the end of the meeting, we'll create documentation, a feature list, and a full project plan.
03
Offer and implementation
We will respond to your specifications and present our offer. We will begin the project with a kick-off meeting, during which we will introduce the experts from our dedicated team and present the work schedule.
What else can we do for your company?
Cognize B2B eCommerce Agency - What do we do?
We offer services aimed at increasing revenue, optimizing processes and improving profitability.
Investment
Implementation and maintenance
integrations
Technology
B2B consulting
Not sure what system you need yet?
Before you decide on a specific technology, it's worth exploring which solution truly fits your sales model. Our experienced B2B eCommerce Manager consultants help companies choose the right direction—without predetermined answers. If you feel it's a good time for a consultation, learn what such a collaboration looks like.
Experience
Experience in your industry
The electrical, heating, lighting, cosmetics, medical, motorcycle, automotive, FMCG, clothing, and sports industries are just some of the industries we have implemented. Ask about our experience in your industry.
What do our clients say about us?
Punctuality, flexibility, availability, professionalism (...)
In 2017, we began working with Cognize (KMK Group) on the BAST system. Since then, the project has been developed and managed with exemplary skill. Cognize's (KMK Group) work is characterized by timeliness, flexibility, availability, professionalism, and, most importantly, the ability to present complex programming solutions in an accessible format.
This cooperation has resulted in our development and stability.
This cooperation has resulted in our development and stability, and the form of business contacts based on mutual trust is increasingly rare today, yet extremely effective.
(…) we can now easily and effectively manage our product catalog (…)
Cognize provided us with two services: Digital Sales Transformation Consulting and PIM Implementation. They provided the necessary know-how and demonstrated methods for various business process integrations with PIM systems. Thanks to their expertise, we can now easily and effectively manage our product catalog while minimizing implementation costs.
They helped us understand our needs and proposed the best solution based on the analysis results.
Our collaboration with Cognize began with a consultation. At this stage, they helped us understand our needs and proposed the best solution based on the analysis results. Cognize then began implementing the final system. The project was conducted with a high level of communication, on time, and, most importantly, with the Cognize team's ongoing initiative.
Immediately after opening the new store, we saw an immediate increase in sales.
After launching the new online store, sales immediately increased. The Cognize team (formerly KMK Group) was able to manage the project independently, working with minimal involvement from the snowboard brand. Their independence and communication skills were also impressive.
(...) we recorded a dynamic increase in our company's turnover
(...) The e-commerce platform they created not only meets all our expectations but also provides enormous opportunities for future technological development. Thanks to the solid technical architecture and innovative features, we have seen dynamic growth in our company's turnover, which we attribute directly to the functionality of the new website. Excellent communication and high availability of the team ensured we could count on support at every stage of the project. (...)
Do you have an idea, a ready specification or a business need?
Write to us. We will contact you within 24 hours.