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B2B e-commerce in the industrial automation industry - Cognize implementation Module shown on product page with price and purchasing options

B2B or eCommerce B2B + B2C platform for the industrial automation industry

A complex technical catalog, used and new products, customers from all over Europe, and growing pressure to be present in the marketplace – these are no match for a ready-made store template. We design systems that support complex commercial processes and B2B and B2C sales from a single administration panel.

We know the biggest challenges of online sales in the industrial automation industry

A technical catalog that requires precise attribution

Electrical, mechanical and environmental parameters must be described accurately and consistently – an error in component specification can cost the customer huge losses if production is halted.

New and used products and repair services in one system

Handling several technical states of the same product on one catalog card is a non-standard problem that requires a non-standard approach to the data model.

Expansion into foreign marketplaces

Synchronizing offers, prices and stock levels with eBay or Amazon in several countries simultaneously requires integration that works autonomously and does not involve the team for every update.

Special orders and long lead times

Made-to-order products, partial fulfillments, and non-standard delivery times must be handled by the system – not by a salesperson explaining to the customer over the phone.

A tablet leans on a concrete surface, showing an e-commerce checkout with a blue promotional panel and a list of products in a shopping cart. A tablet on a concrete surface displaying an industrial automation product catalog with a blue banner and a list of items with photos and prices.

integrations

Integration with applications.

We have implemented online stores based on Magento 2 , which we integrated with, among others, Comarch Optima, Comarch XL, SAP, Streamsoft Prestiż, Subiekt GT, Subiekt Nexo, WF–Mag, Symfonia, Akeneo, iMoje, Credit Agricole installments, ING leasing, Klarna, Przelewy24, PayNow, PayPal, Stripe.

Michal Kozik

Have any questions?

Let's talk about cooperation.

Contact us

Why Cognize eCommerce B2B agency?

We specialize in digitizing B2B sales for medium-sized and large companies – manufacturers and distributors. Our offering is distinguished by three substantive pillars:

A consultant who cares about the quality of your project

Each project is led by an experienced consultant – a former e-commerce manager from the B2B industry. This ensures that the implementation is led by someone who understands the day-to-day operations, challenges, and needs of your company.

“Flexible Accelerators” that reduce implementation costs and time

When implementing systems, we use ready-made "accelerators." These are systems and modules we've developed ourselves, based on open technologies. They reduce costs and shorten implementation time while remaining fully configurable to your unique needs.

Narrow specialization = we have already completed a project similar to your needs


Over 100 completed projects have allowed us to understand the specifics of companies operating in the B2B (often combined with B2C) sector. As a result, we have reference implementations and customer reviews for 92% of our inquiries.

A collage of tablet screens on a gray surface showing different sections of a corporate website: a 404 error page, a contact form, a product catalog, and analytical visualizations. A collage of tablet screens showing an industrial company's website with product pages.

Inquiries

How does the request for quotation work?

We take responsibility for our clients' businesses.
Our approach and effective actions build partnerships that we mutually appreciate.

01

Contact and talk about the project

Contact us and explain your needs. We'll gather all your requirements and discuss your project together (in person or via video call).

02

Specification and planning

We'll work with you to develop project specifications during a workshop at your company. At the end of the meeting, we'll create documentation, a feature list, and a full project plan.

03

Offer and implementation

We will respond to your specifications and present our offer. We will begin the project with a kick-off meeting, during which we will introduce the experts from our dedicated team and present the work schedule.

Scoping process
and project budget (free of charge)

Scope and budget identification process The recognition and budget process

Pre-implementation analysis process
(about 4 weeks)

Step-by-step process from pre-implementation analysis to project start: 6 stages in order (in Polish). Cognize Pre-Implementation Analysis Process

B2B consulting

Not sure what system you need yet?

Before you decide on a specific technology, it's worth exploring which solution truly fits your sales model. Our experienced B2B eCommerce Manager consultants help companies choose the right direction—without predetermined answers. If you feel it's a good time for a consultation, learn what such a collaboration looks like.

Michal Kozik
Learn more

Case Study

Discover our implementation for the industrial automation industry

Sellin implementation for industrial automation

Sellina implementation (eCommerce B2B / B2C system based on Magento engine) – launch of online sales in Poland, Europe and selected markets of South America and the Middle East

Klient

Adegis

Industry

Electrical engineering, industrial automation, industry

Range

Sellin implementation, Magento implementation, eCommerce consulting, Magneto integration with OMS, Magento integration with Comarch XL, branding, UX/UI design, design management, back-end development, front-end development, project management, naming

Check the details

Experience

Experience in your industry

The electrical, heating, lighting, cosmetics, medical, motorcycle, automotive, FMCG, clothing, and sports industries are just some of the industries we have implemented. Ask about our experience in your industry.

What do our clients say about us?

Punctuality, flexibility, availability, professionalism (...)

In 2017, we began working with Cognize (KMK Group) on the BAST system. Since then, the project has been developed and managed with exemplary skill. Cognize's (KMK Group) work is characterized by timeliness, flexibility, availability, professionalism, and, most importantly, the ability to present complex programming solutions in an accessible format.

Zbigniew Mastek
President of the Management Board of Inter Elektro

This cooperation has resulted in our development and stability.

This cooperation has resulted in our development and stability, and the form of business contacts based on mutual trust is increasingly rare today, yet extremely effective.

Roman Ostrowski
Chairman of the Board
Ostrowski Online Trading

(…) we can now easily and effectively manage our product catalog (…)

Cognize provided us with two services: Digital Sales Transformation Consulting and PIM Implementation. They provided the necessary know-how and demonstrated methods for various business process integrations with PIM systems. Thanks to their expertise, we can now easily and effectively manage our product catalog while minimizing implementation costs.

Maciej Sanocki
Global Sales Specialist
B2B and PIM Implementation Manager at FCA SA

They helped us understand our needs and proposed the best solution based on the analysis results.

Our collaboration with Cognize began with a consultation. At this stage, they helped us understand our needs and proposed the best solution based on the analysis results. Cognize then began implementing the final system. The project was conducted with a high level of communication, on time, and, most importantly, with the Cognize team's ongoing initiative.

Executive director
ADEGIS Sp. z o.o. Sp. k.

Immediately after opening the new store, we saw an immediate increase in sales.

After launching the new online store, sales immediately increased. The Cognize team (formerly KMK Group) was able to manage the project independently, working with minimal involvement from the snowboard brand. Their independence and communication skills were also impressive.

Leszek Kindrat
Owner of the KOSMOS company

(...) we recorded a dynamic increase in our company's turnover

(...) The e-commerce platform they created not only meets all our expectations but also provides enormous opportunities for future technological development. Thanks to the solid technical architecture and innovative features, we have seen dynamic growth in our company's turnover, which we attribute directly to the functionality of the new website. Excellent communication and high availability of the team ensured we could count on support at every stage of the project. (...)

Marek Opala
Amper24.pl

FAQ

Frequently asked questions from industrial automation companies

How to build a B2B store for an automation parts distributor?

Three elements are key: precise technical attribution of products (ideally managed by PIM), integration with ERP in terms of stocks and prices, and handling non-standard product stocks – new, used and intended for repair.

For Adegis, we implemented a B2B + B2C eCommerce system on the Magento 2 engine, integrating it with Comarch ERP XL, more on this topic in our case study.

How to sell industrial automation components on foreign marketplaces?

Selling on foreign marketplaces or local industry platforms requires integration that automatically synchronizes offers, prices, and inventory between the store system and each sales channel. This means that updates in the ERP translate into current offers on the marketplace without manual intervention.

Which e-commerce platform is best for a complex technical product catalog?

It always depends on the specifics of the company, which is why we precede the selection of technology with a pre-implementation analysis during which we identify the actual needs.

However, based on our implementation experience in the industrial automation industry, combining Magento 2 with a PIM system—Akeneo or Ergonode—has proven to be the most effective. The PIM manages the data model and product attributes, while Magento handles sales. This architecture is scalable and eliminates the problem of inconsistent data across a large number of SKUs.

Do you have an idea, a ready specification or a business need?

Write to us. We will contact you within 24 hours.