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Implementation of b2b e-commerce for the automotive industry On the laptop is a motorcycle listings page featuring a red sports bike; next to it is a smartphone with an ad for a Ducati XDiavel S.

B2B or eCommerce B2B + B2C platform for the automotive industry

The dealer network, authorized service centers, and individual customers purchasing accessories are three completely different groups, with different prices, permissions, and purchasing processes. We are building B2B and B2C eCommerce that supports each of them within a single, cohesive platform.

We know the biggest challenges of online sales in the automotive industry

The dealer network consists of several dozen separate entities

Each dealer has different permissions, a different price list, and a different scope of access to the product range – the system must manage this level of complexity without manually setting up each account individually.

Vehicles, accessories, parts and services in one system

Products with completely different sales logic – from a configurable vehicle to a standard spare part – must operate within a single platform.

Verification of B2B customer authorizations

Authorized service centers, dealers, and individual customers should not see the same thing – access control must be built into the system architecture, not set manually for each new customer.

A tablet displaying an online shopping cart with a list of products and totals on a gray desk surface. Desktop view of a motorcycle rental website showing the brand logo and navigation, with a tilted smartphone displaying the app.

integrations

Integration with applications.

We have implemented online stores based on Magento 2 , which we integrated with, among others, Comarch Optima, Comarch XL, SAP, Streamsoft Prestiż, Subiekt GT, Subiekt Nexo, WF–Mag, Symfonia, Akeneo, iMoje, Credit Agricole installments, ING leasing, Klarna, Przelewy24, PayNow, PayPal, Stripe.

Michal Kozik

Have any questions?

Let's talk about cooperation.

Contact us

Why Cognize eCommerce B2B agency?

We specialize in digitizing B2B sales for medium-sized and large companies – manufacturers and distributors. Our offering is distinguished by three substantive pillars:

A consultant who cares about the quality of your project

Each project is led by an experienced consultant – a former e-commerce manager from the B2B industry. This ensures that the implementation is led by someone who understands the day-to-day operations, challenges, and needs of your company.

“Flexible Accelerators” that reduce implementation costs and time

When implementing systems, we use ready-made "accelerators." These are systems and modules we've developed ourselves, based on open technologies. They reduce costs and shorten implementation time while remaining fully configurable to your unique needs.

Narrow specialization = we have already completed a project similar to your needs


Over 100 completed projects have allowed us to understand the specifics of companies operating in the B2B (often combined with B2C) sector. As a result, we have reference implementations and customer reviews for 92% of our inquiries.

A hand holding a smartphone showing an e‑commerce shopping cart screen in Polish, with an imported file, product list, and total price. View of creating a basket from a file in the automotive industry

Inquiries

How does the request for quotation work?

We take responsibility for our clients' businesses.
Our approach and effective actions build partnerships that we mutually appreciate.

01

Contact and talk about the project

Contact us and explain your needs. We'll gather all your requirements and discuss your project together (in person or via video call).

02

Specification and planning

We'll work with you to develop project specifications during a workshop at your company. At the end of the meeting, we'll create documentation, a feature list, and a full project plan.

03

Offer and implementation

We will respond to your specifications and present our offer. We will begin the project with a kick-off meeting, during which we will introduce the experts from our dedicated team and present the work schedule.

Scoping process
and project budget (free of charge)

Scope and budget identification process The recognition and budget process

Pre-implementation analysis process
(about 4 weeks)

Step-by-step process from pre-implementation analysis to project start: 6 stages in order (in Polish). Cognize Pre-Implementation Analysis Process

B2B consulting

Not sure what system you need yet?

Before you decide on a specific technology, it's worth exploring which solution truly fits your sales model. Our experienced B2B eCommerce Manager consultants help companies choose the right direction—without predetermined answers. If you feel it's a good time for a consultation, learn what such a collaboration looks like.

Michal Kozik
Learn more

Experience

Experience in your industry

The electrical, heating, lighting, cosmetics, medical, motorcycle, automotive, FMCG, clothing, and sports industries are just some of the industries we have implemented. Ask about our experience in your industry.

What do our clients say about us?

Punctuality, flexibility, availability, professionalism (...)

In 2017, we began working with Cognize (KMK Group) on the BAST system. Since then, the project has been developed and managed with exemplary skill. Cognize's (KMK Group) work is characterized by timeliness, flexibility, availability, professionalism, and, most importantly, the ability to present complex programming solutions in an accessible format.

Zbigniew Mastek
President of the Management Board of Inter Elektro

This cooperation has resulted in our development and stability.

This cooperation has resulted in our development and stability, and the form of business contacts based on mutual trust is increasingly rare today, yet extremely effective.

Roman Ostrowski
Chairman of the Board
Ostrowski Online Trading

(…) we can now easily and effectively manage our product catalog (…)

Cognize provided us with two services: Digital Sales Transformation Consulting and PIM Implementation. They provided the necessary know-how and demonstrated methods for various business process integrations with PIM systems. Thanks to their expertise, we can now easily and effectively manage our product catalog while minimizing implementation costs.

Maciej Sanocki
Global Sales Specialist
B2B and PIM Implementation Manager at FCA SA

They helped us understand our needs and proposed the best solution based on the analysis results.

Our collaboration with Cognize began with a consultation. At this stage, they helped us understand our needs and proposed the best solution based on the analysis results. Cognize then began implementing the final system. The project was conducted with a high level of communication, on time, and, most importantly, with the Cognize team's ongoing initiative.

Executive director
ADEGIS Sp. z o.o. Sp. k.

Immediately after opening the new store, we saw an immediate increase in sales.

After launching the new online store, sales immediately increased. The Cognize team (formerly KMK Group) was able to manage the project independently, working with minimal involvement from the snowboard brand. Their independence and communication skills were also impressive.

Leszek Kindrat
Owner of the KOSMOS company

(...) we recorded a dynamic increase in our company's turnover

(...) The e-commerce platform they created not only meets all our expectations but also provides enormous opportunities for future technological development. Thanks to the solid technical architecture and innovative features, we have seen dynamic growth in our company's turnover, which we attribute directly to the functionality of the new website. Excellent communication and high availability of the team ensured we could count on support at every stage of the project. (...)

Marek Opala
Amper24.pl

FAQ

Frequently asked questions from automotive companies

How to implement a B2B platform for a dealer network?

The system should support dozens or even hundreds of entities simultaneously, each with its own permissions, price lists, and product range. We begin each automotive project with a detailed pre-implementation analysis to clearly define the scope of functionality, budget, and project schedule.

For Liberty Motors, we implemented a Magento 2 system, including the reconstruction of the corporate website, the digitalization of the rental process, and the launch of online sales – more details in the case study.

How to sell car accessories and parts online in a B2B model?

A B2B platform for the automotive industry must support complex product attribution and access control based on customer type. Dealers see different prices and product ranges than individual customers, and authorized service providers have access to documentation not publicly available. It's best to start with a consultation to discuss the project details using a specific example – please contact us.

Do you have an idea, a ready specification or a business need?

Write to us. We will contact you within 24 hours.