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Implementation of a B2B platform in the medical industry - Cognize Homepage layout of a medical supplies website showing a banner and product grid on a laptop screen and a medical chair product on a smartphone screen.

B2B or eCommerce B2B + B2C platform for the medical industry and facilities

Hospitals, clinics, and medical chains regularly order, but doing so by phone or email generates errors, delays, and unnecessary work on both sides. We implement B2B platforms for orders and complaints that streamline these processes and adapt to the requirements of various types of facilities.

We know the biggest challenges of online sales in the healthcare industry

Certificates and regulations as part of the catalogue

Every medical product carries documentation – declarations of conformity, CE certificates, medical device codes – and the system must support this, not just store it.

Tenders and public procurement are governed by different rules

A hospital buys differently than a private company – procurement modes, documentation requirements, and approval processes must be built into the platform, not manually circumvented.

The hospital, clinic and pharmacy are three different clients

Each type of facility has different needs in terms of product range, different budgets and different decision-makers – the system must distinguish between these and serve each of them differently.

Three angled tablets showing a login screen (urtica), a masked pharmacist, and an ordering panel in pharmacy software Marketing graphic showing an "urtica" computer/login screen and a tablet with a pharmacy software user interface, suggesting a pharmacy management platform.

integrations

Integration with applications.

We have implemented online stores based on Magento 2 , which we integrated with, among others, Comarch Optima, Comarch XL, SAP, Streamsoft Prestiż, Subiekt GT, Subiekt Nexo, WF–Mag, Symfonia, Akeneo, iMoje, Credit Agricole installments, ING leasing, Klarna, Przelewy24, PayNow, PayPal, Stripe.

Michal Kozik

Have any questions?

Let's talk about cooperation.

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Why Cognize eCommerce B2B agency?

We specialize in digitizing B2B sales for medium-sized and large companies – manufacturers and distributors. Our offering is distinguished by three substantive pillars:

A consultant who cares about the quality of your project

Each project is led by an experienced consultant – a former e-commerce manager from the B2B industry. This ensures that the implementation is led by someone who understands the day-to-day operations, challenges, and needs of your company.

“Flexible Accelerators” that reduce implementation costs and time

When implementing systems, we use ready-made "accelerators." These are systems and modules we've developed ourselves, based on open technologies. They reduce costs and shorten implementation time while remaining fully configurable to your unique needs.

Narrow specialization = we have already completed a project similar to your needs


Over 100 completed projects have allowed us to understand the specifics of companies operating in the B2B (often combined with B2C) sector. As a result, we have reference implementations and customer reviews for 92% of our inquiries.

Tablet and smartphone showing the Urtica administration interface with dashboard and user list in a blue user interface. User interface for two devices: order dashboard on the left and mobile order list and details on the right (Urtica platform).

Inquiries

How does the request for quotation work?

We take responsibility for our clients' businesses.
Our approach and effective actions build partnerships that we mutually appreciate.

01

Contact and talk about the project

Contact us and explain your needs. We'll gather all your requirements and discuss your project together (in person or via video call).

02

Specification and planning

We'll work with you to develop project specifications during a workshop at your company. At the end of the meeting, we'll create documentation, a feature list, and a full project plan.

03

Offer and implementation

We will respond to your specifications and present our offer. We will begin the project with a kick-off meeting, during which we will introduce the experts from our dedicated team and present the work schedule.

Scoping process
and project budget (free of charge)

Scope and budget identification process The recognition and budget process

Pre-implementation analysis process
(about 4 weeks)

Step-by-step process from pre-implementation analysis to project start: 6 stages in order (in Polish). Cognize Pre-Implementation Analysis Process

B2B consulting

Not sure what system you need yet?

Before you decide on a specific technology, it's worth exploring which solution truly fits your sales model. Our experienced B2B eCommerce Manager consultants help companies choose the right direction—without predetermined answers. If you feel it's a good time for a consultation, learn what such a collaboration looks like.

Michal Kozik
Learn more

Case study

Discover our projects for the medical industry

Dedicated B2B system for the medical industry - Cognize implementation

Implementation of a dedicated B2B system for the largest drug distributor in the country

Klient

Urtica

Industry

Medical

Range

Implementation of a dedicated B2B system, pre-implementation analysis, UX/UI design, design management, back-end development, front-end development, IT setup and maintenance

Check the details
B2B eCommerce implementation for the medical industry - Cognize

Implementation of PIM Akeneo, B2B eCommerce and digitalization of 30 products

Klient

meringue

Industry

Medical

Range

Implementation of PIM Akeneo, data analysis and organization, data digitization, preparation of a data model, integration of PIM with Magento, implementation of the Sellina B2B / B2C e-commerce system

Check the details

Experience

Experience in your industry

The electrical, heating, lighting, cosmetics, medical, motorcycle, automotive, FMCG, clothing, and sports industries are just some of the industries we have implemented. Ask about our experience in your industry.

What do our clients say about us?

Punctuality, flexibility, availability, professionalism (...)

In 2017, we began working with Cognize (KMK Group) on the BAST system. Since then, the project has been developed and managed with exemplary skill. Cognize's (KMK Group) work is characterized by timeliness, flexibility, availability, professionalism, and, most importantly, the ability to present complex programming solutions in an accessible format.

Zbigniew Mastek
President of the Management Board of Inter Elektro

This cooperation has resulted in our development and stability.

This cooperation has resulted in our development and stability, and the form of business contacts based on mutual trust is increasingly rare today, yet extremely effective.

Roman Ostrowski
Chairman of the Board
Ostrowski Online Trading

(…) we can now easily and effectively manage our product catalog (…)

Cognize provided us with two services: Digital Sales Transformation Consulting and PIM Implementation. They provided the necessary know-how and demonstrated methods for various business process integrations with PIM systems. Thanks to their expertise, we can now easily and effectively manage our product catalog while minimizing implementation costs.

Maciej Sanocki
Global Sales Specialist
B2B and PIM Implementation Manager at FCA SA

They helped us understand our needs and proposed the best solution based on the analysis results.

Our collaboration with Cognize began with a consultation. At this stage, they helped us understand our needs and proposed the best solution based on the analysis results. Cognize then began implementing the final system. The project was conducted with a high level of communication, on time, and, most importantly, with the Cognize team's ongoing initiative.

Executive director
ADEGIS Sp. z o.o. Sp. k.

Immediately after opening the new store, we saw an immediate increase in sales.

After launching the new online store, sales immediately increased. The Cognize team (formerly KMK Group) was able to manage the project independently, working with minimal involvement from the snowboard brand. Their independence and communication skills were also impressive.

Leszek Kindrat
Owner of the KOSMOS company

(...) we recorded a dynamic increase in our company's turnover

(...) The e-commerce platform they created not only meets all our expectations but also provides enormous opportunities for future technological development. Thanks to the solid technical architecture and innovative features, we have seen dynamic growth in our company's turnover, which we attribute directly to the functionality of the new website. Excellent communication and high availability of the team ensured we could count on support at every stage of the project. (...)

Marek Opala
Amper24.pl

FAQ

Frequently asked questions from medical companies

How to implement a B2B platform for a medical equipment distributor?

This always depends on the specifics of the company, so we precede technology selection with a pre-implementation analysis, during which we identify actual needs. However, our experience in the healthcare industry shows that off-the-shelf platforms are rarely sufficient – ​​processes are so specific that a dedicated B2B system, designed precisely to meet the client's requirements, is the best solution.

We built such a system for Urtica, a leading pharmaceutical distributor in Poland, handling orders, complaints, and administration with real-time data presentation. Details can be found in the Urtica case study on our website.

How to digitize procurement for healthcare facilities?

The most effective model is a self-service B2B panel, where an authorized employee at the branch places an order according to the allocated budget and a list of approved products. The system eliminates email and phone orders, shortens processing times, and provides a complete transaction history for both parties.

Do you have an idea, a ready specification or a business need?

Write to us. We will contact you within 24 hours.