B2B or eCommerce B2B + B2C platform for the lighting industry
In an industry where price comparison sites eat up margins and product data sheets contain dozens of technical parameters, an efficient B2B channel and the proper presentation of products build a competitive advantage. We design and implement systems that simultaneously serve wholesalers, designers, and retail customers – each on their own terms.
We know the biggest challenges of online sales in the lighting industry
Price comparison sites eat up the margin
When a product is identical across several distributors, those with the lowest price win – unless you build a B2B channel with individual terms and conditions that will take you beyond the price game.
Product cards with several dozen technical parameters
Beam angle, light color, IP protection class, certificates – presenting lighting products requires a well-thought-out data model that works equally well for an interior designer and an electrician.
One store, three types of customers
The designer, installer, and wholesaler all have completely different purchasing needs—the system must serve each of them on their own terms, without the need to run three separate stores.
integrations
Integration with applications.
We have implemented online stores based on Magento 2 , which we integrated with, among others, Comarch Optima, Comarch XL, SAP, Streamsoft Prestiż, Subiekt GT, Subiekt Nexo, WF–Mag, Symfonia, Akeneo, iMoje, Credit Agricole installments, ING leasing, Klarna, Przelewy24, PayNow, PayPal, Stripe.
Have any questions?
Let's talk about cooperation.
Why Cognize eCommerce B2B agency?
We specialize in digitizing B2B sales for medium-sized and large companies – manufacturers and distributors. Our offering is distinguished by three substantive pillars:
A consultant who cares about the quality of your project
Each project is led by an experienced consultant – a former e-commerce manager from the B2B industry. This ensures that the implementation is led by someone who understands the day-to-day operations, challenges, and needs of your company.
“Flexible Accelerators” that reduce implementation costs and time
When implementing systems, we use ready-made "accelerators." These are systems and modules we've developed ourselves, based on open technologies. They reduce costs and shorten implementation time while remaining fully configurable to your unique needs.
Narrow specialization = we have already completed a project similar to your needs
Over 100 completed projects have allowed us to understand the specifics of companies operating in the B2B (often combined with B2C) sector. As a result, we have reference implementations and customer reviews for 92% of our inquiries.
Inquiries
How does the request for quotation work?
We take responsibility for our clients' businesses.
Our approach and effective actions build partnerships that we mutually appreciate.
01
Contact and talk about the project
Contact us and explain your needs. We'll gather all your requirements and discuss your project together (in person or via video call).
02
Specification and planning
We'll work with you to develop project specifications during a workshop at your company. At the end of the meeting, we'll create documentation, a feature list, and a full project plan.
03
Offer and implementation
We will respond to your specifications and present our offer. We will begin the project with a kick-off meeting, during which we will introduce the experts from our dedicated team and present the work schedule.
Scoping process
and project budget (free of charge)
The result of the recognition process is:
01.
Knowledge of Cognize's experience in similar projects
02.
Knowledge of customer needs
03.
Knowledge of the project implementation process
04.
Preliminary project estimate
Pre-implementation analysis process
(about 4 weeks)
The result of the Pre-Implementation Analysis Process is a planned project – Pre-Implementation Analysis*,
which includes:
01.
Technical Specifications (text document)
02.
List of functionalities
03.
Project budget and schedule
*The prepared Pre-Implementation Analysis is the property of the Client and may be used to perform market research and collect offers.
What else can we do for your company?
Cognize B2B eCommerce Agency - What do we do?
We offer services aimed at increasing revenue, optimizing processes and improving profitability.
Investment
Implementation and maintenance
integrations
Technology
B2B consulting
Not sure what system you need yet?
Before you decide on a specific technology, it's worth exploring which solution truly fits your sales model. Our experienced B2B eCommerce Manager consultants help companies choose the right direction—without predetermined answers. If you feel it's a good time for a consultation, learn what such a collaboration looks like.
Experience
Experience in your industry
The electrical, heating, lighting, cosmetics, medical, motorcycle, automotive, FMCG, clothing, and sports industries are just some of the industries we have implemented. Ask about our experience in your industry.
What do our clients say about us?
Punctuality, flexibility, availability, professionalism (...)
In 2017, we began working with Cognize (KMK Group) on the BAST system. Since then, the project has been developed and managed with exemplary skill. Cognize's (KMK Group) work is characterized by timeliness, flexibility, availability, professionalism, and, most importantly, the ability to present complex programming solutions in an accessible format.
This cooperation has resulted in our development and stability.
This cooperation has resulted in our development and stability, and the form of business contacts based on mutual trust is increasingly rare today, yet extremely effective.
(…) we can now easily and effectively manage our product catalog (…)
Cognize provided us with two services: Digital Sales Transformation Consulting and PIM Implementation. They provided the necessary know-how and demonstrated methods for various business process integrations with PIM systems. Thanks to their expertise, we can now easily and effectively manage our product catalog while minimizing implementation costs.
They helped us understand our needs and proposed the best solution based on the analysis results.
Our collaboration with Cognize began with a consultation. At this stage, they helped us understand our needs and proposed the best solution based on the analysis results. Cognize then began implementing the final system. The project was conducted with a high level of communication, on time, and, most importantly, with the Cognize team's ongoing initiative.
Immediately after opening the new store, we saw an immediate increase in sales.
After launching the new online store, sales immediately increased. The Cognize team (formerly KMK Group) was able to manage the project independently, working with minimal involvement from the snowboard brand. Their independence and communication skills were also impressive.
(...) we recorded a dynamic increase in our company's turnover
(...) The e-commerce platform they created not only meets all our expectations but also provides enormous opportunities for future technological development. Thanks to the solid technical architecture and innovative features, we have seen dynamic growth in our company's turnover, which we attribute directly to the functionality of the new website. Excellent communication and high availability of the team ensured we could count on support at every stage of the project. (...)
FAQ
Frequently asked questions from lighting companies
How to make your lighting store stand out among strong online competition?
Moving beyond the price game requires two things: a dedicated B2B channel with individual terms for wholesalers and designers, and a high-quality product presentation with full technical attribution. For Ostrowski Handel Internetowy – owner of LuxMarket.pl and OtoLampy.pl – we implemented changes that translated into a 550% increase in revenue from all OHI stores.
Which B2B platform is best for a luminaire manufacturer or distributor?
It always depends on the specifics of the company, which is why we precede the selection of technology with a pre-implementation analysis during which we identify the actual needs.
However, based on our implementation experience in the lighting industry, Sellina on the Magento 2 engine proved to be the most effective due to its flexibility in building complex product cards, supporting multiple customer groups simultaneously, and the ability to integrate with ERP, OMS, and Pricing Applications. For companies managing thousands of SKUs with extensive attribution, we also recommend implementing a PIM system.
Do you have an idea, a ready specification or a business need?
Write to us. We will contact you within 24 hours.