B2B or eCommerce B2B + B2C platform for the agricultural industry
Seasonality, complex legal requirements for some product lines, and the need to simultaneously serve individual farmers and wholesalers are challenges that must be built into the system—not circumvented. We create B2B stores and platforms that function equally well during peak season and beyond.
We know the biggest challenges of online sales in the agricultural industry
Seasonality of products
Seeds, plant protection products and fertilizers have their own sales windows – the system must be ready before the season, not during it, and availability management must work automatically.
Part of the assortment covered by phytosanitary regulations
Selling products online that require licensing, records, or sales restrictions requires additional logic in the system to protect the company from regulatory violations.
The individual farmer and the wholesaler order through the same store
Serving B2C and B2B customers in one system is possible, but only if the platform distinguishes between commercial conditions, product availability and purchasing processes for each group.
Products that demand more than just photos and prices
Biological descriptions, technical data, expiration dates, sowing standards – the presentation of agricultural products requires a well-thought-out data structure so that the customer can make the right purchasing decision.
integrations
Integration with applications.
We have implemented online stores based on Magento 2 , which we integrated with, among others, Comarch Optima, Comarch XL, SAP, Streamsoft Prestiż, Subiekt GT, Subiekt Nexo, WF–Mag, Symfonia, Akeneo, iMoje, Credit Agricole installments, ING leasing, Klarna, Przelewy24, PayNow, PayPal, Stripe.
Have any questions?
Let's talk about cooperation.
Why Cognize eCommerce B2B agency?
We specialize in digitizing B2B sales for medium-sized and large companies – manufacturers and distributors. Our offering is distinguished by three substantive pillars:
A consultant who cares about the quality of your project
Each project is led by an experienced consultant – a former e-commerce manager from the B2B industry. This ensures that the implementation is led by someone who understands the day-to-day operations, challenges, and needs of your company.
“Flexible Accelerators” that reduce implementation costs and time
When implementing systems, we use ready-made "accelerators." These are systems and modules we've developed ourselves, based on open technologies. They reduce costs and shorten implementation time while remaining fully configurable to your unique needs.
Narrow specialization = we have already completed a project similar to your needs
Over 100 completed projects have allowed us to understand the specifics of companies operating in the B2B (often combined with B2C) sector. As a result, we have reference implementations and customer reviews for 92% of our inquiries.
Inquiries
How does the request for quotation work?
We take responsibility for our clients' businesses.
Our approach and effective actions build partnerships that we mutually appreciate.
01
Contact and talk about the project
Contact us and explain your needs. We'll gather all your requirements and discuss your project together (in person or via video call).
02
Specification and planning
We'll work with you to develop project specifications during a workshop at your company. At the end of the meeting, we'll create documentation, a feature list, and a full project plan.
03
Offer and implementation
We will respond to your specifications and present our offer. We will begin the project with a kick-off meeting, during which we will introduce the experts from our dedicated team and present the work schedule.
Scoping process
and project budget (free of charge)
The result of the recognition process is:
01.
Knowledge of Cognize's experience in similar projects
02.
Knowledge of customer needs
03.
Knowledge of the project implementation process
04.
Preliminary project estimate
Pre-implementation analysis process
(about 4 weeks)
The result of the Pre-Implementation Analysis Process is a planned project – Pre-Implementation Analysis*,
which includes:
01.
Technical Specifications (text document)
02.
List of functionalities
03.
Project budget and schedule
*The prepared Pre-Implementation Analysis is the property of the Client and may be used to perform market research and collect offers.
What else can we do for your company?
Cognize B2B eCommerce Agency - What do we do?
We offer services aimed at increasing revenue, optimizing processes and improving profitability.
Investment
Implementation and maintenance
integrations
Technology
B2B consulting
Not sure what system you need yet?
Before you decide on a specific technology, it's worth exploring which solution truly fits your sales model. Our experienced B2B eCommerce Manager consultants help companies choose the right direction—without predetermined answers. If you feel it's a good time for a consultation, learn what such a collaboration looks like.
Case Study
Discover our implementation for the agricultural industry
Design and implementation of the entire digital infrastructure for running eCommerce based on Magento
Klient
Flower Meadows
Industry
Horticultural, agricultural
Range
Magento implementation, branding, UX/UI design, design management, project management, brand communication strategy
Experience
Experience in your industry
The electrical, heating, lighting, cosmetics, medical, motorcycle, automotive, FMCG, clothing, and sports industries are just some of the industries we have implemented. Ask about our experience in your industry.
What do our clients say about us?
Punctuality, flexibility, availability, professionalism (...)
In 2017, we began working with Cognize (KMK Group) on the BAST system. Since then, the project has been developed and managed with exemplary skill. Cognize's (KMK Group) work is characterized by timeliness, flexibility, availability, professionalism, and, most importantly, the ability to present complex programming solutions in an accessible format.
This cooperation has resulted in our development and stability.
This cooperation has resulted in our development and stability, and the form of business contacts based on mutual trust is increasingly rare today, yet extremely effective.
(…) we can now easily and effectively manage our product catalog (…)
Cognize provided us with two services: Digital Sales Transformation Consulting and PIM Implementation. They provided the necessary know-how and demonstrated methods for various business process integrations with PIM systems. Thanks to their expertise, we can now easily and effectively manage our product catalog while minimizing implementation costs.
They helped us understand our needs and proposed the best solution based on the analysis results.
Our collaboration with Cognize began with a consultation. At this stage, they helped us understand our needs and proposed the best solution based on the analysis results. Cognize then began implementing the final system. The project was conducted with a high level of communication, on time, and, most importantly, with the Cognize team's ongoing initiative.
Immediately after opening the new store, we saw an immediate increase in sales.
After launching the new online store, sales immediately increased. The Cognize team (formerly KMK Group) was able to manage the project independently, working with minimal involvement from the snowboard brand. Their independence and communication skills were also impressive.
(...) we recorded a dynamic increase in our company's turnover
(...) The e-commerce platform they created not only meets all our expectations but also provides enormous opportunities for future technological development. Thanks to the solid technical architecture and innovative features, we have seen dynamic growth in our company's turnover, which we attribute directly to the functionality of the new website. Excellent communication and high availability of the team ensured we could count on support at every stage of the project. (...)
FAQ
Frequently asked questions from companies in the agricultural industry
How to build a B2B store for an agricultural materials distributor?
It always depends on the specifics of the company, which is why we precede the selection of technology with a pre-implementation analysis during which we identify the actual needs.
Our experience in the agricultural industry shows that serving two customer groups simultaneously—B2C farmers and B2B wholesalers—is crucial. For Łąka Kwietne, we implemented eCommerce using the Magento 2 engine, which resulted in a 275% year-over-year sales increase.
How to sell seeds and plants online B2B and B2C simultaneously?
The solution is a platform that supports both sales models from a single administration panel – with separate pricing and product visibility for each customer group. The system logic must be adapted to both retail and wholesale customers.
It's also worth choosing a solution based on an open source engine (e.g., Sellina based on the Magneto 2 engine), where B2B functionalities are readily available, and custom, agricultural-specific features can be added without redesigning the entire system. This allows the store to grow with the company, rather than becoming a barrier when a need arises that wasn't anticipated during implementation.
Do you have an idea, a ready specification or a business need?
Write to us. We will contact you within 24 hours.