B2B or eCommerce B2B + B2C platform for the sports industry
A premium sports brand distributor must look and function like the brand they represent – an outdated store without a mobile version is not only a reputational problem but also leads to real conversion losses. We combine rebranding with a Magento-based technology implementation to ensure the store performs as well as it looks, and that customers are just as likely to shop on their phone as they are on their computer.
We know the biggest challenges of online sales in the sports industry
Two collections a year and the system has to keep up with each one
Replacing the entire assortment twice a year is a logistical and product operation – availability management, archiving the previous season and onboarding new SKUs must all work smoothly and without sales downtime.
Sports shops expect individual conditions
Each retailer in the distribution network has a different discount, different minimum order quantities, and different payment terms – the system must handle this automatically, not through a salesperson monitoring each account.
Different product variants
Color, size, model, year of collection – for the sports industry, a clear presentation of product variants is the basis that the customer expects.
A premium brand that needs to be showcased well
Each global brand has its own guidelines for product presentation – the distributor's store must meet them while remaining consistent with its own visual identity.
integrations
Integration with applications.
We have implemented online stores based on Magento 2 , which we integrated with, among others, Comarch Optima, Comarch XL, SAP, Streamsoft Prestiż, Subiekt GT, Subiekt Nexo, WF–Mag, Symfonia, Akeneo, iMoje, Credit Agricole installments, ING leasing, Klarna, Przelewy24, PayNow, PayPal, Stripe.
Have any questions?
Let's talk about cooperation.
Why Cognize eCommerce B2B agency?
We specialize in digitizing B2B sales for medium-sized and large companies – manufacturers and distributors. Our offering is distinguished by three substantive pillars:
A consultant who cares about the quality of your project
Each project is led by an experienced consultant – a former e-commerce manager from the B2B industry. This ensures that the implementation is led by someone who understands the day-to-day operations, challenges, and needs of your company.
“Flexible Accelerators” that reduce implementation costs and time
When implementing systems, we use ready-made "accelerators." These are systems and modules we've developed ourselves, based on open technologies. They reduce costs and shorten implementation time while remaining fully configurable to your unique needs.
Narrow specialization = we have already completed a project similar to your needs
Over 100 completed projects have allowed us to understand the specifics of companies operating in the B2B (often combined with B2C) sector. As a result, we have reference implementations and customer reviews for 92% of our inquiries.
Inquiries
How does the request for quotation work?
We take responsibility for our clients' businesses.
Our approach and effective actions build partnerships that we mutually appreciate.
01
Contact and talk about the project
Contact us and explain your needs. We'll gather all your requirements and discuss your project together (in person or via video call).
02
Specification and planning
We'll work with you to develop project specifications during a workshop at your company. At the end of the meeting, we'll create documentation, a feature list, and a full project plan.
03
Offer and implementation
We will respond to your specifications and present our offer. We will begin the project with a kick-off meeting, during which we will introduce the experts from our dedicated team and present the work schedule.
Scoping process
and project budget (free of charge)
The result of the recognition process is:
01.
Knowledge of Cognize's experience in similar projects
02.
Knowledge of customer needs
03.
Knowledge of the project implementation process
04.
Preliminary project estimate
Pre-implementation analysis process
(about 4 weeks)
The result of the Pre-Implementation Analysis Process is a planned project – Pre-Implementation Analysis*,
which includes:
01.
Technical Specifications (text document)
02.
List of functionalities
03.
Project budget and schedule
*The prepared Pre-Implementation Analysis is the property of the Client and may be used to perform market research and collect offers.
What else can we do for your company?
Cognize B2B eCommerce Agency - What do we do?
We offer services aimed at increasing revenue, optimizing processes and improving profitability.
Investment
Implementation and maintenance
integrations
Technology
B2B consulting
Not sure what system you need yet?
Before you decide on a specific technology, it's worth exploring which solution truly fits your sales model. Our experienced B2B eCommerce Manager consultants help companies choose the right direction—without predetermined answers. If you feel it's a good time for a consultation, learn what such a collaboration looks like.
Case Study
Discover our implementation for the sports industry
Implementation of the Sellina system (eCommerce B2B / B2C on the Magento engine) for the main distributor of the Burton brand in Poland
Klient
Kosmos
Industry
Clothing, sports
Range
Sellin implementation, Magento implementation, pre-implementation analysis, branding, UX/UI design, design management, back-end development, front-end development, testing, project management, SEM
Experience
Experience in your industry
The electrical, heating, lighting, cosmetics, medical, motorcycle, automotive, FMCG, clothing, and sports industries are just some of the industries we have implemented. Ask about our experience in your industry.
What do our clients say about us?
Punctuality, flexibility, availability, professionalism (...)
In 2017, we began working with Cognize (KMK Group) on the BAST system. Since then, the project has been developed and managed with exemplary skill. Cognize's (KMK Group) work is characterized by timeliness, flexibility, availability, professionalism, and, most importantly, the ability to present complex programming solutions in an accessible format.
This cooperation has resulted in our development and stability.
This cooperation has resulted in our development and stability, and the form of business contacts based on mutual trust is increasingly rare today, yet extremely effective.
(…) we can now easily and effectively manage our product catalog (…)
Cognize provided us with two services: Digital Sales Transformation Consulting and PIM Implementation. They provided the necessary know-how and demonstrated methods for various business process integrations with PIM systems. Thanks to their expertise, we can now easily and effectively manage our product catalog while minimizing implementation costs.
They helped us understand our needs and proposed the best solution based on the analysis results.
Our collaboration with Cognize began with a consultation. At this stage, they helped us understand our needs and proposed the best solution based on the analysis results. Cognize then began implementing the final system. The project was conducted with a high level of communication, on time, and, most importantly, with the Cognize team's ongoing initiative.
Immediately after opening the new store, we saw an immediate increase in sales.
After launching the new online store, sales immediately increased. The Cognize team (formerly KMK Group) was able to manage the project independently, working with minimal involvement from the snowboard brand. Their independence and communication skills were also impressive.
(...) we recorded a dynamic increase in our company's turnover
(...) The e-commerce platform they created not only meets all our expectations but also provides enormous opportunities for future technological development. Thanks to the solid technical architecture and innovative features, we have seen dynamic growth in our company's turnover, which we attribute directly to the functionality of the new website. Excellent communication and high availability of the team ensured we could count on support at every stage of the project. (...)
FAQ
Frequently asked questions from sports industry companies
How to implement an eCommerce store for a premium sports brand distributor?
In our experience, a combination of two elements works: a system that looks and works in line with brand standards, and a platform that supports seasonality of the product range and different customer groups.
For Kosmos, the main distributor of the Burton brand in Poland, we rebranded and migrated to Magento 2, resulting in a 29% higher overall conversion rate and a 128% increase in mobile conversions. We discuss this in more detail in our case study.
How to manage seasonality of assortment in a sports store?
The system must support the cyclical exchange of collections—archiving the previous season, onboarding new SKUs, and managing availability during pre-sales. Integration with ERP ensures up-to-date inventory, and a carefully designed product variant structure eliminates errors when dealing with a large number of size-color-model combinations.
Which platform is best for a distributor of outdoor and snowboard equipment?
It always depends on the specifics of the company, which is why we precede the selection of technology with a pre-implementation analysis during which we identify the actual needs.
Our experience in the sports industry shows that Magento 2 performs very well due to its flexibility in handling product variants, the ability to build an omnichannel model, and integration with ERP and marketplace systems. Front-end quality is also crucial for a sports project—a premium brand's distributor's store must meet its visual standards, and Magento offers complete freedom in this regard.
Do you have an idea, a ready specification or a business need?
Write to us. We will contact you within 24 hours.