eCommerce consulting and advice
Cognize is a team of experts that supports companies in optimizing sales processes and effectively entering new markets.
Our professional expertise provides proven solutions that will increase your company's potential and provide a solid foundation for the future.
We offer dedicated, scalable solutions tailored to your needs at every stage of implementation, supporting the dynamic development of your business.
Investing in eCommerce consulting is a milestone in the development of your online business. Our consultations go beyond analysis. By working with Cognize, you can be sure that:
We specialize in digitizing B2B sales for medium-sized and large companies – manufacturers and distributors. Our offering is distinguished by three substantive pillars:
You eliminate the risk of errors
Our analyses are based on experience, which helps you avoid costly mistakes.
You increase your sales effectiveness
We identify and improve key processes, which directly impacts revenue growth.
You are building a competitive advantage
We help you develop unique brand features that distinguish your brand on the market.
You improve operational processes
Optimization of commercial processes within the organization, automation and integration of systems support the efficient operation of the entire eCommerce.
You enable team development
We provide dedicated training so your team can effectively manage new tools and technologies.
You benefit from real-time data
We implement advanced analytics that enable you to make decisions based on current sales results and user interactions.
Comprehensive eCommerce consulting from Cognize – what does it include?
Our e-commerce consulting covers every key aspect of your online business:
Assumptions and design of sales strategies
We define goals and plan activities, analyzing the market, competition and customer needs to create an effective strategy.
Implementation of eCommerce platforms
We adapt modern platforms, such as Magento 2 , to the specifics of your company, ensuring their full functionality and scalability
Development of team competencies
We provide training and development of key skills, supporting your team in adapting to new technologies.
Internal rollout and with business clients
We facilitate smooth implementation and adaptation of tools, allowing you to quickly achieve your sales goals.
Exit to marketplaces
We introduce your company to new markets, integrating with marketplaces to increase reach and sales.
Creating new operational processes
We implement optimized procedures and tools that support operational efficiency.
Product catalog optimization
We manage the catalog, ensuring detailed descriptions and regular updates that increase the attractiveness of the offer.
Integration with key systems
We connect ERP , PIM , WMS, OMS and more to make your operations consistent, efficient and automated.
Multi-channel sales analytics
We analyze results across all channels to precisely measure effectiveness and make accurate strategic decisions.
Have any questions?
Let's talk about cooperation.
Experience
Original methodology for working with clients
At Cognize, we believe that success in e-commerce is no accident, but the result of precise planning and implementation based on a methodical approach. Our proprietary methodology is a structured process that draws on industry best practices while also taking into account the specifics of each company. This allows us to maximize the efficiency and effectiveness of our operations, regardless of the level of business advancement.
Basics of our methodology:
eCommerce equation
At the heart of our approach is our proprietary eCommerce equation:
(A x R × H × M × M) × K = Profit
Where:
A – Assortment: The scale of the product catalog, including the quality of attribute descriptions, the quality of descriptions, photos, videos and translations.
R – Movement: Total number of visitors to your eCommerce platform.
W – Conversion Factor: The percentage of users who complete transactions out of the total number of visits.
Ś – Average order value: The average value of a single purchase, reflecting the size of the customer basket.
M – Margin: The percentage profit on products or services sold, after taking into account costs.
K – Channels: The number and quality of integrated sales channels that enable you to reach customers.
Why does our methodology work?
Our methodology combines an analytical approach with a deep understanding of the e-commerce landscape. It allows us to:
You avoid costly mistakes by relying on precise data and proven models.
You maximize your return on investment by focusing on areas with the greatest potential.
You build a lasting competitive advantage by developing the unique features of your brand.
At Cognize, we see eCommerce as an equation where every variable matters. With our methodology, your business not only grows but does so with maximum efficiency and stability.
What does our eCommerce consultation consist of?
Our consulting process is a structured set of steps designed to maximize the potential of your online business. Each step is crucial, and below you'll find details on how we support your growth.
Introductory workshop
We begin by thoroughly understanding your company's needs, defining your goals, and analyzing your industry challenges. Together, we develop an action plan, identifying areas for improvement and defining key performance indicators (KPIs) to monitor progress.
UX/UI audits
We conduct audits of the purchase journey and user interface. We examine customer behavior, analyze problem areas, and then develop specific recommendations to improve the user experience. Improved UX/UI directly translates into higher conversions and customer satisfaction.
Implementation plan
Based on prior analysis, we prepare a detailed implementation and enhancement schedule. This plan covers both technical aspects and operational activities, ensuring transparency and easy monitoring of each phase. Our team oversees the testing and implementation of features, providing full technical support.
Constant optimization and monitoring
After implementing new solutions, we conduct regular performance analyses to continuously adapt our strategy. We monitor KPIs, analyze data from various channels, and prepare performance reports. Quickly responding to changing market and user needs allows us to maintain high efficiency.
Team training
We introduce new tools and technologies to the client's team, providing full support in adapting to change. We organize training and workshops that enable team members to effectively use the implemented solutions and technologies. This ensures your team is prepared to independently manage processes and drive further development.
Each of these stages is precisely planned to ensure optimal results and support your company in achieving its goals.
What eCommerce problems do we solve most often during our consultations?
During eCommerce consultations, we most often encounter challenges that can hinder the development and effectiveness of online sales. Our goal is to quickly identify these issues and implement solutions that will directly contribute to improved results.
Low conversion
We increase transaction volume by optimizing UX and streamlining the purchase journey. We improve key interface elements, eliminate errors that can discourage users, and analyze customer behavior to tailor our offerings and the purchasing process to their expectations.
Technical issues and performance
We optimize platform speed, ensuring smooth operation even under heavy traffic. We identify performance bottlenecks and implement solutions that improve page loading, data processing, and server performance, resulting in a better user experience.
Untapped analytical potential
We help you fully leverage your data by implementing analytical systems that provide insights into marketing effectiveness, conversions, and customer behavior. We offer real-time reporting and metrics that enable you to make quick, data-driven business decisions.
Lack of process automation
We implement tools that automate key activities such as marketing campaigns, inventory management, and customer service. By integrating marketing and sales solutions, your team can focus on strategy instead of time-consuming operational tasks.
Have any questions?
Let's talk about cooperation.
Why Cognize eCommerce B2B agency?
We specialize in digitizing B2B sales for medium-sized and large companies – manufacturers and distributors. Our offering is distinguished by three substantive pillars:
A consultant who cares about the quality of your project
Each project is led by an experienced consultant – a former e-commerce manager from the B2B industry. This ensures that the implementation is led by someone who understands the day-to-day operations, challenges, and needs of your company.
“Flexible Accelerators” that reduce implementation costs and time
When implementing systems, we use ready-made "accelerators." These are systems and modules we've developed ourselves, based on open technologies. They reduce costs and shorten implementation time while remaining fully configurable to your unique needs.
Narrow specialization = we have already completed a project similar to your needs
Over 100 completed projects have allowed us to understand the specifics of companies operating in the B2B (often combined with B2C) sector. As a result, we have reference implementations and customer reviews for 92% of our inquiries.
Inquiries
How does the request for quotation work?
We take responsibility for our clients' businesses.
Our approach and effective actions build partnerships that we mutually appreciate.
01
Contact and talk about the project
Contact us and explain your needs. We'll gather all your requirements and discuss your project together (in person or via video call).
02
Specification and planning
We'll work with you to develop project specifications during a workshop at your company. At the end of the meeting, we'll create documentation, a feature list, and a full project plan.
03
Offer and implementation
We will respond to your specifications and present our offer. We will begin the project with a kick-off meeting, during which we will introduce the experts from our dedicated team and present the work schedule.
What else can we do for your company?
Cognize B2B eCommerce Agency - What do we do?
We offer services aimed at increasing revenue, optimizing processes and improving profitability.
Investment
Implementation and maintenance
integrations
Technology
B2B consulting
Not sure what system you need yet?
Before you decide on a specific technology, it's worth exploring which solution truly fits your sales model. Our experienced B2B eCommerce Manager consultants help companies choose the right direction—without predetermined answers. If you feel it's a good time for a consultation, learn what such a collaboration looks like.
Experience
Experience in your industry
The electrical, heating, lighting, cosmetics, medical, motorcycle, automotive, FMCG, clothing, and sports industries are just some of the industries we have implemented. Ask about our experience in your industry.
What do our clients say about us?
Punctuality, flexibility, availability, professionalism (...)
In 2017, we began working with Cognize (KMK Group) on the BAST system. Since then, the project has been developed and managed with exemplary skill. Cognize's (KMK Group) work is characterized by timeliness, flexibility, availability, professionalism, and, most importantly, the ability to present complex programming solutions in an accessible format.
This cooperation has resulted in our development and stability.
This cooperation has resulted in our development and stability, and the form of business contacts based on mutual trust is increasingly rare today, yet extremely effective.
(…) we can now easily and effectively manage our product catalog (…)
Cognize provided us with two services: Digital Sales Transformation Consulting and PIM Implementation. They provided the necessary know-how and demonstrated methods for various business process integrations with PIM systems. Thanks to their expertise, we can now easily and effectively manage our product catalog while minimizing implementation costs.
They helped us understand our needs and proposed the best solution based on the analysis results.
Our collaboration with Cognize began with a consultation. At this stage, they helped us understand our needs and proposed the best solution based on the analysis results. Cognize then began implementing the final system. The project was conducted with a high level of communication, on time, and, most importantly, with the Cognize team's ongoing initiative.
Immediately after opening the new store, we saw an immediate increase in sales.
After launching the new online store, sales immediately increased. The Cognize team (formerly KMK Group) was able to manage the project independently, working with minimal involvement from the snowboard brand. Their independence and communication skills were also impressive.
(...) we recorded a dynamic increase in our company's turnover
(...) The e-commerce platform they created not only meets all our expectations but also provides enormous opportunities for future technological development. Thanks to the solid technical architecture and innovative features, we have seen dynamic growth in our company's turnover, which we attribute directly to the functionality of the new website. Excellent communication and high availability of the team ensured we could count on support at every stage of the project. (...)
FAQ
Frequently asked questions about consulting and advisory services at Cognize
Do you help in choosing the right platform? e-commerce or a PIM system before we even decide to implement it?
Yes, this is often the first step in our collaboration. We act as a technology advisor. Before proposing a specific solution, we analyze your business processes, business scale, product catalog size, and budget constraints. We advise you on whether a ready-made, "out-of-the-box" SaaS solution, a dedicated Magento solution, a ready-to-go system open to development (Sellina), or perhaps your immediate priority is organizing the data chaos using a PIM system (Akeneo or Ergonode). We provide you with a recommendation supported by analysis, which will help you avoid costly mistakes right from the start.
We have an extensive ERP system and complex pricing. Can you advise us on how to properly structure the architecture and data flow?
Absolutely. In technical and manufacturing industries, data architecture is fundamental. We help establish the logic of information flow between the ERP, PIM system, sales platform, and warehouse (WMS). We indicate what should be the "source of truth" for specific data (e.g., prices from the ERP, descriptions from the PIM). We also advise on how to design secure integration—for example, by using an Intermediary Database or Pricing Application—so that mass updates of inventory and complex B2B discounts don't slow down either the store or the ERP.
We're exploring ways to leverage AI (e.g., virtual assistants) in our B2B industry. Do you provide consulting services in this area?
Yes. Artificial intelligence in B2B is currently a powerful tool for optimizing costs and time, but it must be implemented thoughtfully. Our team includes dedicated AI consultants. During consultations, we analyze processes in Sales, Customer Service, and Marketing departments. We identify areas where AI will deliver the fastest return on investment (ROI).
We advise on, among other things, how to implement a B2B sales support assistant (which reduces the time required to prepare responses to quotations and technical inquiries by 50% – we write more about this in our case study on the AI Assistant), assistants supporting technical and customer service departments, and we suggest how to use AI to automate translations or mass enrich product descriptions in PIM systems.
Do you have an idea, a ready specification or a business need?
Write to us. We will contact you within 24 hours.