Client: Flower Meadows
Case study
Sale of wildflower meadow seeds. Design and implementation of a comprehensive online solution.
Range
Magento implementation, branding, UX/UI design, design management, project management, brand communication strategy
Flower Meadows is a group of enthusiasts striving to restore wildflower meadows to the landscapes of cities and villages in Poland. The numerous benefits of wildflower meadows include cleaner air, increased pollinator populations, improved groundwater management, and much more.
The aim of the project was to provide Łąki Kwietne with the entire digital infrastructure – a store and website, along with the design of visual and marketing communication, which would result in an increase in the scale and effectiveness of sales.
Structure of digital solutions
The project resulted in the creation of three main products serving as customer touchpoints: a store, a website, and a blog. Each of these solutions was designed with flexibility in mind for future changes and independent editing by the Flower Meadows team.
The store was created on the platform Magento 2.
Technologies used in the proprietary CMS: os: Debian, server: nginx, Front: Angular 8, API: NodeJS, JS, OAuth2, Winston, MongoDB, cache – none, Front template – React, Redux, Front prerender – Node, Puppeteer.
Communication and visual identification
The brand's visual identity and communication are based on the claim "THE POWER OF SEEDS." The large, geometric typeface used in the logo on the labels works perfectly on social media, where many buyers post photos of purchased products – seed packages – on their profiles, increasing brand recognition. Surreal illustrations explain the benefits of sowing wildflower meadows.
eCommerce
The store was built from scratch on the Magento 2 platform . Presenting the product range in a clear and understandable manner was a major challenge. Hence, the need for product names that explained their intended use, a seed calculator, categorization that met the needs of identified target groups, sowing instructions, and many other elements that increased conversions.
Sales increase +275%
After implementing the new store, the year-on-year sales increase is +275% (the starting point was monthly sales exceeding PLN 100,000).
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