Client: Liberty Motors
Case study
Redesign of the Liberty Motors corporate website, digitalization of the rental process through Liberty Rental, and launch of online sales at Liberty MotoStore
Range
Sellin implementation, Magento implementation, branding, UX/UI design, design management, back-end development, front-end development, project management, naming
The challenge of the Liberty Motors project was to expand the omnichannel model, improve lead processing, and integrate the online store into the visual ecosystem of offline sales. We used a headless architecture and the Magento 2 engine, which served as the Master Data Source. We implemented a number of dedicated solutions.
As a result, we increased the recognition of the Liberty Motors brand online. We significantly simplified the motorcycle rental process and expanded the offer. Creating a store allowed us to open a new sales channel and achieve the ROPO effect.
The key design challenge was to rebuild the corporate website
We began our work by making changes to the corporate website of Liberty Motors. We wanted to unify the company's current image and improve brand recognition on the web. We introduced both visual changes and a comprehensive improvement of the basic information architecture.
Digitalization of the motorcycle rental process
Taking care of the modern image of Liberty Motors, we decided to digitalize the process of renting motorcycles. This is how the Liberty Rental service was created, which comprehensively supports online rental of vehicles of the best brands.
The entire rental path has been simplified and shortened as much as possible for both customers and Liberty Motors itself. We have taken care of the proper collection and processing of contact leads. Additionally, we have introduced the calculation of the cost of renting a motorcycle in real time, taking into account different locations, days of the week and hours.
Launch of online sales through the Liberty MotoStore online store
The final and most important challenge from a business point of view was to launch online sales through the Liberty MotoStore online store.
An important element here was the creation of a structured product database taking into account the appropriate quality of information about all their attributes.
The look of the store was designed based on the previously prepared corporate website of Liberty Motors and Liberty Rental. Thanks to this, we maintained a coherent visual layer constituting one whole.
Magento 2 as Master Data Source
To ensure uniformity of information, we decided to treat Magento 2 as a Master Data Source, i.e. the main place that stores consistent data used on all pages.
The customer received the possibility of convenient and easy management of information, taking care of the rental process and fulfilling orders from the online store. All this from one administration panel. The store is the main source of information about products and is used in stationary showrooms as an element for browsing the product catalog on multimedia information terminals - InfoKiosks.
A range of dedicated solutions
We used a headless architecture and the Magento 2 engine as the Master Data Source. We implemented a number of dedicated solutions. During discussions and workshops, clearly defined needs emerged, requiring the development of dedicated solutions for our client.
The most interesting of them are:
• automatic creation of a size chart,
• providing information about contact persons in connection with the showroom, motorcycle brand and position to help customers solve their problem,
• a mechanism for collecting and processing contact leads from promoted events,
• calculating the cost of renting a motorcycle in real time, taking into account different locations, days of the week and hours.
Consolidation of information about the offer in the Liberty MotoStore store
An important and strategic element in this project was the implementation of coherent information about the offer in the Liberty MotoStore store.
It is also a sound investment in terms of our client's further development towards online motorcycle trading and creating distribution for other brands on the Polish market.
Greater brand recognition for Liberty Motors
By unifying the appearance of all new websites and providing graphic support during the arrangement of stationary showrooms, the Liberty Motors brand has acquired a uniform image.
The shared identity of both the online and offline worlds has increased brand recognition, making it easy for customers to treat all services as one coherent whole under the Liberty Motors brand.
Modern rental with a 27% increase
The introduction of Liberty Rental effectively improved the motorcycle rental process, as evidenced by a 27% increase in reservations. We also easily expanded our rental offerings to include additional vehicles, such as traditional and electric bikes.
Opening to a new sales channel
The creation of Liberty MotoStore opened the door to a completely new sales channel with high growth potential.
At the same time, thanks to a strong brand, it was possible to naturally achieve the ROPO effect (Research Online, Purchase Offline), which attracted new customers to stationary showrooms by making a wide range of products available in the online store.
Do you have an idea, a ready specification or a business need?
Write to us. We will contact you within 24 hours.
