Client: Meringer
Case study
PIM implementation and digitization of 30 products
Range
Implementation of PIM Akeneo, data analysis and organization, data digitization, preparation of a data model, integration of PIM with Magento, implementation of the Sellina B2B / B2C eCommerce system
Meringer is one of Poland's leading suppliers of medical supplies, supporting medical facilities across the country. Initially specializing in gynecological products, the company has dynamically expanded its product portfolio in recent years, meeting the needs of a broad group of clients from various medical sectors.
As the product offering grew, the need arose to structure product data to effectively manage the product range and support the development of the new version of the sklep.meringer.pl online store. In response to these challenges, the company decided to implement the Akeneo PIM system , which powered the main store and streamlined the existing data model and product management processes.
At the same time, in order to diversify its online sales channels, Meringer decided to implement (currently only internally) a second B2B/B2C eCommerce store based on the Sellina system.
Challenges and goals of the Akeneo PIM implementation project
As the product range expanded, managing product data became increasingly challenging. Existing work methods required streamlining and adapting to modern digital standards. The project's main goals included:
01. System implementation PIM Akeneo enabling central management of product information.
02. Analysis and organization of existing data to create a coherent product data model and implement it into the Akeneo system.
03. PIM integration with Magento, which allowed for data synchronization and their effective use in the new version of the eCommerce store.
04. Training the team to ensure efficient system management in the future.
05. Creation of a new product management process covering every stage from product idea to its publication in the online store.
06. Full digitization of the product database, covering approximately 30 products.
Stages of the PIM implementation project
01
Analysis of the product data model and sources for PIM implementation
The project began with a detailed analysis of product data and its sources within the existing offer management process. This led to the creation of a new data model aimed at streamlining information management across a very broad product portfolio.
02
Implementation and configuration of the Akeneo PIM product information management system
After completing the analysis phase, we began configuring and implementing the Akeneo PIM system . The system was tailored to Meringer's needs, taking into account the specific nature of the healthcare industry and the complexity of product data.
03
Data migration to PIM
The next step was to transfer the structured product data to the Akeneo system. This process involved digitizing the entire product database, eliminating the need to migrate data between the old and new versions of the online store.
04
PIM Integration with Magento
The next step was to transfer the structured product data to the Akeneo system. This process involved digitizing the entire product database, eliminating the need to migrate data between the old and new versions of the online store.
05
Preparing the product management process
The next step was to transfer the structured product data to the Akeneo system. This process involved digitizing the entire product database, eliminating the need to migrate data between the old and new versions of the online store.
Effects of implementing PIM Akeneo
Digitization of 30k products organized into 140 families and described with 220 attributes
Full digitization of the product database
As a result of the project, the company's product database, comprising 30 items organized into 140 families and described by 220 attributes, was fully digitized. This enabled consistent and efficient management of the company's entire offering.
Save Time and Resources
By implementing PIM and integrating with Magento, we were able to avoid the need to migrate data between the old and new versions of the online store. This saved time and minimized the risk of errors in the data migration process.
Identifying the existing product management process and building a new one
The project analyzed and identified the existing product management process, covering all stages from the inception of a new product idea to its final online implementation. Based on this analysis, a new, optimized process was developed, which is regularly improved to ensure the highest operational efficiency.
Working with a consultant as a guarantee of success
One of the most important factors influencing the project's success was the collaboration with an experienced consultant. He supported Meringer's team at every stage of the project. The consultant helped not only with data modeling but also with identifying the existing product management process and creating a new one to improve it. As a result, Meringer gained a system that is not only effective but also well-suited to the company's future growth.
Implementation of the Sellina B2B/B2C eCommerce system – diversification of sales channels
Regardless of the PIM implementation, Meringer made a key strategic decision to diversify its sales channels. After a thorough analysis of available solutions on the market, the company chose Sellina – a B2B eCommerce system – as it best met its needs for rapid implementation, cost control, and future scalability.
The decision to implement Sellina was motivated by the desire to become independent from individual sales channels and optimize customer service processes for both B2B and B2C. This solution provides Meringer with a flexible platform that supports company growth and enables further expansion of its offerings in a controlled and cost-effective manner.
Conclusions and recommendations
Implementation of PIM Akeneo for the medical industry
The implementation of the Akeneo PIM system at Meringer is an example of a successful transformation of product management processes. Thanks to a consistent data model, integration with Magento, and a well-thought-out digitalization process, the company was able to significantly improve operational efficiency. It's worth emphasizing that the collaboration with the consultant and the team's commitment to the implementation were crucial to achieving success.
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