Client: SLURP
Case study
Development of an eCommerce store on Magento using the Luma template and UX/UI optimization
Range
Magento implementation, eCommerce consulting, branding, UX/UI design, design management, IT setup and maintenance, project management
SLURP is a British online retailer specializing in wines and spirits, part of the Henkel Group. The company is rapidly expanding its eCommerce channel, offering a wide selection of products from various brands. The store runs on Magento 2 , but the lack of appropriate technical and UX/UI support limited its potential, which the company wanted to maximize.
Challenge
Improving the UX and stability of the Magento store
The SLURP team sought a trusted technology partner who could support their development and provide stable support for further process digitalization. The client's key needs included:
01. Professional maintenance of your Magento store, ensuring continuity of operation and updates.
02. Increased conversions and better user experience.
03. Functionality development.
04. Fast and flexible operational communication.
A key expectation from SLURP was proactive update management—both for the Magento platform and installed extensions. The client needed a partner who would continuously monitor emerging security patches and recommend preventative measures before potential technical issues arose.
As a result of the tender, they entrusted us with comprehensive Magento support, both from the technical and UX / UI.
Start of cooperation
Store takeover and Magento audit
We acquired the SLURP store after a lengthy update process that significantly exceeded our projected timeline. As a result, the project required a reorganization and a structured approach to further development.
The scope of initial activities mainly concerned:
• Magento code and infrastructure audit,
• updating Magento to the latest version,
• organizing and updating all extensions,
• implementation of the monitoring and backup process.
Key activities – UX optimization and development of the Magento eCommerce store on the Luma template
Based on analysis of user behavior and the SLURP team's needs, we designed specific changes that improved conversions and store usability. What did we implement during the first year of our collaboration?
New product and category card layout
Designed for mobile devices and faster purchasing decisions.
Shopping cart UI change
Simplified structure and better user guidance through the order completion process.
Magento and module updates
We have ensured increased security, stability and compliance with modern market requirements.
SLA and maintenance of the Magento Luma system – security and business continuity
We have included SLURP in our SLA package, which not only ensures ongoing store maintenance, but also:
• development support,
• monitoring store operations,
• regular backups,
• quick response time to incidents.
We work directly with SLURP's eCommerce manager, maintaining daily communication via Google Chat. This allows us to act quickly, flexibly, and proactively.
The effects of SLURP's cooperation with Cognize – stable eCommerce development and partnership relations
UX changes and technical optimizations have positively impacted the quality of the online store's customer service and sales metrics. Our commitment and partnership approach to platform development have translated into tangible benefits for the entire team.
The results of the cooperation included:
• stable and secure Magento platform,
• increased conversions thanks to better UX,
• quick response to errors and proactive support,
• real influence on the development of the online store.
What do clients say about us?
Cognize's efforts resulted in increased conversion rates, reduced average page load times, and increased time spent on product pages.
(…) Cognize's direct access to key collaborators is a significant advantage. Cognize redesigned and optimized the product and category pages on the e-commerce website of an online wine retailer. The team improved site performance, load speed, and call-to-action elements.
Partnerships
Are you looking for a partner to develop your Magento store?
If your eCommerce needs more than just maintenance, but also real support in development and conversion improvement, contact us. We'll help you organize your platform, design UX/UI changes, and take care of the technical foundations of your online store.
Do you have an idea, a ready specification or a business need?
Write to us. We will contact you within 24 hours.