Implementation of B2B systems on Magento 2 for manufacturers and distributors
As a company scales B2B sales, order processing via phone and email becomes a bottleneck. The customer service department (CSO) is overwhelmed by transferring orders to the ERP system, and salespeople are focused on checking inventory instead of securing new contracts. The second scenario is that sales decline because customers prefer to place orders online, without contacting the sales department.
Implementing a B2B system on Magento 2 shifts the burden of order processing to an online platform. We create an environment where customers have 24/7 access to their individual price lists, buyer limits, and invoices, and the system automatically exchanges this data with the ERP.
Why is Magento 2 good for B2B?
Choosing Magento 2 is an investment in scalability. This engine was designed to handle very large product catalogs (hundreds of thousands of indexes) and multi-level architectures.
Speed of action
Magento 2 features advanced data indexing, significantly accelerating the reading and exchange of all information.
Development flexibility
You can easily expand your store with new functionalities, language versions or foreign sales.
Security
Constant updates of the Magento 2 system increase the security of the online store and users against potential attacks.
High performance
The Magento 2 system offers high performance. Order fulfillment runs smoothly, regardless of increased traffic or hundreds of thousands of products in the catalog.
System integrations
You'll effectively integrate with your company's existing systems. These include ERP systems, accounting software, payment systems, marketplaces, and many others.
multistore
Thanks to Magento multistore, you can successfully manage multiple online stores using a single administration panel.
What exactly does a B2B system do? Features available in Magento 2
Magento 2 has native mechanisms that reflect the complex relationships found in wholesale trade. We noticed recurring needs among our customers, so we built some advanced B2B functionalities ourselves – they're immediately ready for implementation within the Sellina system . What features are we implementing?
Sales and orders
24/7 B2B Portal
Customers place orders independently, without involving a salesperson. The salesperson is left to handle matters that truly require a conversation.
Re-ordering
The customer has access to the history and can return to the same order to retry it.
Shopping lists and multiple baskets
B2B customers don't just buy once and at random—they have fixed product lists they can save, edit, and order whenever they want.
Offer module
Enabling merchants to create, send and negotiate personalized offers directly in the system with the option to easily convert the offer to an order.
Order management
Full control over the order lifecycle – from placement, through fulfillment, to shipping and invoicing, with easy access to order history for customers and service.
Customer organization management
Multiple user accounts within one organization
Each user may have different permissions and act within their competences.
Assigning a salesperson to a customer
Each customer sees their own account manager. A salesperson has a view of all customers below them.
GUS validation upon registration
Automatic company verification when creating an account without having to manually enter all the data.
Extensive customer acceptance module
You control who and under what conditions has access to the B2B portal.
Price lists and terms and conditions
Advanced price listsPossibility to define individual prices, discounts and volume thresholds for different customer groups or specific contracts, ensuring pricing flexibility.
Presentation of different prices depending on the type of user
A retailer sees things differently, a distributor sees things differently, and a trading partner sees things differently – everything happens in the same system.
Loyalty systemsImplementing point programs, discount levels, or special promotions that reward loyal customers and encourage repeat purchases
After-sales service
Complaints module
The customer can submit a complaint and manage it directly through the platform, which facilitates all communication.
Returns
Returns are handled through the customer portal, which costs less time than handling the process manually.
Statistics and dashboardsAccess to clear reports and visualizations of sales data, customer behavior and key performance indicators (KPIs), supporting informed business decision-making.
Sales and expansion
International Sales
Support for multiple currencies, languages and tax rates in one system.
Dropshipping
Automatic transfer of orders to suppliers and synchronization of inventory levels.
Product configurator
The customer configures the complex product themselves – variants, options, accessories – with a real-time price preview.
Payments and trade credits
Credit limits and deferred payments
Ability to configure rules related to exceeding the limit and block clients for this exceedance.
Trade creditsEffective management of credit limits for contractors, automation of verification and monitoring of timely repayments, which minimizes financial risk.
Magento 2 integrations with other company systems
A B2B platform doesn't operate in a vacuum. Its effectiveness depends on seamless data exchange with the systems already in place within your company.
Magento 2
Integration with ERP systems
We also integrate stores with applications such as Comarch ERP Optima, Comarch ERP XL, Subiekt GT, Subiekt Nexo, Symfonia, SAP ERP, and Streamsoft Prestiż. This allows us to automate processes related to orders, products, and customer service.
Learn moreMagento 2
Integration with PIM systems
Gain complete control over product information in your store. By integrating Magento with PIM systems like Akeneo, Pimcore, and Ergonode, you can centralize data management, accelerate catalog updates, and improve customer shopping experiences.
Learn moreMagento 2
Integration with OMS systems
We integrate our clients' stores with systems such as Baselinker and Apilo, ensuring visibility and automation of sales processes across all marketplaces.
Learn moreFive Pitfalls of Integrating ERP with a B2B Platform and How to Avoid Them
01
"It'll work out somehow. It's just an order."
Procurement seems like a straightforward area to integrate – but that's a false assumption. We precisely define the scope of automation and synchronization requirements before the project, not through trial and error after launch.
02
Lack of control over the entire integration
It's not enough to just "plug something in." Before each integration, we work with the client to develop and visualize the processes the integration will support—data flows, touchpoints, and unique scenarios.
03
Poor selection of integration tool
Not every ERP allows for easy integration. For example, Streamsoft Prestiż doesn't have an open API – the ERP provider must develop their own integration. We verify technical constraints before we begin – not during the project. Failure to do so results in weeks of delay and unforeseen costs.
04
For a wide range of integration
Automating everything sounds good, but it costs significantly more and can complicate the project. We help you distinguish what's truly necessary for integration and what can be bypassed or implemented manually without impacting the business.
05
Simultaneous changes of customer addresses
Without a clearly defined synchronization logic: two different delivery addresses, incorrect invoices, and chaos in the customer database. We ensure consistent data in each system from the integration planning stage.
Experience
Experience in your industry
The electrical, heating, lighting, cosmetics, medical, motorcycle, automotive, FMCG, clothing, and sports industries are just some of the industries we have implemented. Ask about our experience in your industry.
FAQ
