Client: Wielton SA
Case study
Wielton EVO – digital transformation of trailer sales
Range
Magento implementation, Sellin implementation, eCommerce consulting, pre-implementation analysis, market research, UX/UI design, back-end development, front-end development, testing, project management
Wielton SA, one of the leading trailer manufacturers in Europe, set a clear goal for us: to create a modern, intuitive e-commerce platform that will enable customers to purchase trailers fully online – quickly, without unnecessary formalities and with the option of financing.
What business and functional challenges did (Cognize) Wielton EVO pose to us?
01. Market innovation: the first online trailer purchasing process in Poland in the trailer manufacturing industry.
02. Financing support: full leasing and financing support directly in the purchasing process.
03. Personalized UX/UI: dedicated purchasing process tailored to the specific trailers and customer needs.
04. Accessories configurator: possibility to choose accessories such as spare wheel baskets, toolbox, type of boards, ferry handles or water tank.
05. Door-to-Door Delivery: transport cost calculated dynamically based on the actual distance (kilometers) from Wieluń to the customer, calculated using Google Maps API.
06. International scalability: multilingual interface, multi-currency support and system adaptation to foreign sales.
What technological solution did we implement as Cognize in the Wielton EVO project?
Sellin as the foundation of the project, i.e.:
System engine on Magento 2
It guarantees freedom of development, no vendor lock-in and quick implementation.
Headless frontend in React/Next.js
Provides a smooth, responsive user experience.
Financing module
Integration with the ING leasing system allows you to add a financing option to your cart immediately.
Dedicated UX/UI
A purchasing process optimized for B2B, with a minimum number of steps and clear forms.
Online parts catalog
Access to the full catalog of spare parts and accessories on the website, which makes it easier to search and select components yourself.
International expansion
The system is prepared for many languages and currencies, which opens the door to foreign markets.
Extended warranty package
Option to choose an additional warranty package for 12, 24, or 36 months. The extended warranty covers all faults and breakdowns that are not due to normal wear and tear of the trailer.
Generating and saving a configuration PDF
Possibility to generate a PDF with the selected trailer configuration and save it to the user account so that you can return to the project at any time or forward it,
Sellina as an image tool
Sellina doesn't just function as an online store—thanks to its flexible architecture, it can become a fully-fledged brand image platform. In the Wielton EVO project, the platform provides an attractive presentation of the EVO model, showcasing the trailer's key features, company values, and unique competitive advantages. This proves that Sellina can "dress" any business with the content and form its customers need.
What was the process of implementing the platform for purchasing the Wielton EVO trailer online?
01
Pre-implementation analysis
• Workshops with key stakeholders
• Technical specifications and list of functionalities.
02
UX/UI Design
• Mockups and prototypes of the purchasing process and configurator.
• Usability tests with selected Wielton clients.
03
Development & Integration
• Building a headless frontend and Magento backend.
• Configuration of railway logistics in the delivery module.
04 Testing and launch
• End-to-end scenarios, including leasing processes and international transactions.
• Training of the Wielton team and submission of documentation.
What are the effects of implementing the Wielton EVO project?
Newly launched e-commerce surprised everyone with its effectiveness – a simple purchase path and lightning-fast page loading brought immediate conversions.
Our implementation is:
• Simple purchasing process: From selecting the EVO model to finalizing the transaction – the entire process can be completed on your smartphone in 2 minutes.
• New markets: ability to handle international orders thanks to multilingual and multi-currency support.
• Development flexibility: Sellina's architecture allows for the addition of additional features without downtime or complicated redesign.
• Partnership and trust: Close cooperation between the Cognize and Wielton teams resulted in efficient project implementation, completed on schedule and within budget.
Media about Wielton Evo
The project's sales and image success was immediately noticed in the transport industry.
Partnerships
Summary of the cooperation between Cognize and Wielton EVO
The Wielton EVO project is proof that technology can be not only modern but, above all, easy to use. With Sellina, tailored to the specific needs of a trailer manufacturer, Wielton has opened a new sales channel – its first online store, ready for the global market and with the prospect of further development in the future.
Do you have an idea, a ready specification or a business need?
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