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Closed B2B platform for Urtica - Cognize implementation Implementation of a closed B2B platform for Urtica

We implement closed B2B platforms for producers and distributors

A closed B2B system, available only to business partners and employees, is one of the proven ways to make sales and order processing more efficient without expanding the team.

At Cognize, we implement such platforms for manufacturers, distributors, wholesalers, and purchasing groups that want to relieve their sales departments and provide their partners with a convenient self-service channel and streamline work within the organization.

What is a closed B2B platform?

A closed B2B platform is accessible only to logged-in users—external trading partners or company employees. It's not publicly visible like a B2B/B2C store and doesn't allow in random users. It can operate in two ways—either together or separately:

For external partners

Each customer can see their own prices, trading terms, credit limits, and order history. Instead of calling a salesperson, they can place orders independently, any time of day or night.

For company employees

The platform provides insight into what's happening on the customer side: viewing new customers and their accounts, viewing shopping carts and shopping lists, monitoring and managing orders, and the ability to log in as a customer to see exactly what they're seeing. It also allows for price list management, for example, through the Price Application – a separate tool adapted to complex pricing policies within an organization.

This solution works wherever you sell to regular partners with individual trading conditions, and handling each order by a human generates a real, increasing cost.

A closed B2B platform for the printing industry Implementation of a closed B2B platform for Oprint - Cognize

Closed B2B platform and B2B eCommerce – what are the differences?

Not every company needs a closed platform. If a significant portion of your revenue comes from established businesses with individual terms and repeat orders, this option is worth considering.

How do they differ?

Closed B2B platform

Access:
Only logged-in users with dedicated access

Price lists:
Individual for each client

Purchasing process:
Tailored to specific B2B trading conditions

Cel:
Automation of servicing regular partners

Security:
Full control over who sees prices and product ranges

How do they differ?

eCommerce B2B / B2C

Access:
Any user who wants to purchase products

Price lists:
Homogeneous for B2C or reflecting a complex pricing policy for B2B

Purchasing process:
Online store with B2B functionalities

Cel:
Streamlining the purchasing process for existing and new customers

Security:
The offer is most often fully publicly available, possibly reflecting a complex pricing policy for B2B customers

What do you gain by implementing a closed B2B platform?

Implementing a B2B system translates into specific operational changes – it is not just a new tool on the company's list of systems.

You save time and reduce service costs

Automating order acceptance, price list management, and credit limit management relieves the sales team of activities that do not require human work.

You manage products and prices effectively

Advanced price lists, product configurators and integration with PIM systems allow you to maintain order in even tens of thousands of indexes – without manual updates.

You have full control and improve management

Dashboards, sales statistics, and reports provide real insight into what's happening in the B2B channel – not just in the salesperson's CRM or Excel.

You build relationships with business partners

A convenient B2B customer panel, personalized offers, loyalty programs and easy access to order history build a positive experience for trading partners using the system.

You grow without scaling your team proportionally

Our solutions support international sales, dropshipping, and integration with key company systems (PIM, ERP, OMS). More orders don't necessarily mean more salespeople.

Michal Kozik

Have any questions?

Let's talk about cooperation.

Contact us
Tablet displaying an order panel with a list of orders and side navigation in a Polish user interface (Sellina). Tablet displaying an online shopping cart with several products with LED drivers, prices in PLN and a green "Add to cart" button on each row (Sellina).

Why Cognize eCommerce B2B agency?

We specialize in digitizing B2B sales for medium-sized and large companies – manufacturers and distributors. Our offering is distinguished by three substantive pillars:

A consultant who cares about the quality of your project

Each project is led by an experienced consultant – a former e-commerce manager from the B2B industry. This ensures that the implementation is led by someone who understands the day-to-day operations, challenges, and needs of your company.

“Flexible Accelerators” that reduce implementation costs and time

When implementing systems, we use ready-made "accelerators." These are systems and modules we've developed ourselves, based on open technologies. They reduce costs and shorten implementation time while remaining fully configurable to your unique needs.

Narrow specialization = we have already completed a project similar to your needs


Over 100 completed projects have allowed us to understand the specifics of companies operating in the B2B (often combined with B2C) sector. As a result, we have reference implementations and customer reviews for 92% of our inquiries.

B2B platform on Magento 2 or a dedicated system?

We understand that every company has different processes, so we don't offer a one-size-fits-all solution – we offer two main approaches, and the choice between them depends on the scale and specifics of your business.

What to choose?

B2B platform on Magento 2

We implement and customize Magento 2, using its potential to handle complex B2B processes.

It is a proven, flexible and scalable solution with a rich ecosystem of modules.

What else does it guarantee?
• Stability and performance confirmed in dozens of implementations.
• B2B functionalities at a loss.
• Possibility of expansion with ready-made and individual modules.
• Ecosystem of integration with key systems in the company.

What to choose?

Dedicated B2B system

When ready-made platforms don't support your processes as they should, we create a system from scratch.

We design solutions tailored to unique requirements: non-standard order flows, specific pricing models, or integration with systems not supported by any off-the-shelf platform.

What does this solution guarantee?
• Fully tailored to specific business requirements.
• Optimization for unique processes.
• Possibility of integration with non-standard systems.
• Maximum flexibility for further development.

We understand that every company has different processes, so we don't offer a one-size-fits-all solution – we offer two main approaches, and the choice between them depends on the scale and specifics of your business.

Key functionalities of closed B2B systems

Our B2B systems automate and streamline key business areas. The most frequently implemented functionalities include:

B2B sales

Enabling business customers to place orders 24/7 via a dedicated portal, which speeds up the sales process and relieves the sales department.

International Sales

Support for multiple currencies, languages, and tax rates, making it easier to expand into foreign markets and manage global sales.

Advanced price lists

Possibility to define individual prices, discounts and volume thresholds for different customer groups or specific contracts, ensuring pricing flexibility.

Complaint modules

Streamlining the process of reporting and managing complaints and returns, improving after-sales service and customer communication.

Dropshipping module

Automation of order transfer to suppliers and synchronization of inventory levels, allowing you to expand your offering without investing in inventory.

Loyalty systems

Implementing point programs, discount levels, or special promotions that reward regular customers and encourage repeat purchases.

Product Information Management (PIM)

Centralization and unification of product data (descriptions, photos, attributes), guaranteeing the consistency of information across all sales channels (often as an integrated or separate system).

Statistics and dashboards

Access to clear reports and visualizations of sales data, customer behavior and key performance indicators (KPIs), supporting informed business decision-making.

Offer module

Enabling merchants to create, send and negotiate personalized offers directly in the system with the option to easily convert the offer to an order.

Order management module

Full control over the order lifecycle – from placement, through fulfillment, to shipping and invoicing, with easy access to order history for customers and service.

Trade credits

Effective management of credit limits for contractors, automation of verification and monitoring of timely repayments, which minimizes financial risk.

Product configurator

Allowing customers to independently configure complex products (selecting variants, options, accessories) with real-time price preview, which reduces errors and speeds up sales.

Two tilted tablets display business dashboards: the left one shows the account status and menu, the right one shows orders and document overview (interface in Polish). Tablet screen displaying user panel with order lists and statistics on Polish website (Intelight).

integrations

Integration of the B2B platform with other company systems

A closed B2B platform only works effectively when data is seamlessly transferred between other company systems. We integrate our solutions with ERP, PIM, OMS, and other tools so your team works from a single, consistent data source, rather than manually copying data between systems.

Integration of the B2B platform with ERP

We also integrate online stores with applications such as Comarch ERP Optima, Comarch ERP XL, Subiekt GT, Subiekt Nexo, Symfonia, SAP ERP, and Streamsoft Prestiż. This allows us to automate processes related to orders, products, and customer service.

Learn more

Integration of the B2B platform with PIM

Gain complete control over product information in your store. By integrating Magento with PIM systems like Akeneo, Pimcore, and Ergonode, you can centralize data management, accelerate catalog updates, and improve customer shopping experiences.

Learn more

Integration of the B2B platform with OMS

We integrate our clients' stores with systems such as Baselinker and Apilo, ensuring visibility and automation of sales processes across all marketplaces.

Learn more

For more complex scenarios where data must flow between several systems simultaneously, we use an intermediary database that ensures consistency and control of data exchange across the entire architecture.

Unsure what your company's integration architecture should look like? This is a common question. We're happy to help you navigate it – read about the differences between a B2B eCommerce system, a B2B system, and a B2B platform before you decide what you really need.

Our industry experience in implementing B2B platforms

Through years of experience, we have acquired knowledge of the specifics of B2B processes in specific industries. We are particularly familiar with the needs of companies in the following sectors:

Inquiries

How does the request for quotation work?

We take responsibility for our clients' businesses.
Our approach and effective actions build partnerships that we mutually appreciate.

01

Contact and talk about the project

Contact us and explain your needs. We'll gather all your requirements and discuss your project together (in person or via video call).

02

Specification and planning

We'll work with you to develop project specifications during a workshop at your company. At the end of the meeting, we'll create documentation, a feature list, and a full project plan.

03

Offer and implementation

We will respond to your specifications and present our offer. We will begin the project with a kick-off meeting, during which we will introduce the experts from our dedicated team and present the work schedule.

Scoping process
and project budget (free of charge)

Scope and budget identification process The recognition and budget process

Pre-implementation analysis process
(about 4 weeks)

Step-by-step process from pre-implementation analysis to project start: 6 stages in order (in Polish). Cognize Pre-Implementation Analysis Process

B2B consulting

Not sure what system you need yet?

Before you decide on a specific technology, it's worth exploring which solution truly fits your sales model. Our experienced B2B eCommerce Manager consultants help companies choose the right direction—without predetermined answers. If you feel it's a good time for a consultation, learn what such a collaboration looks like.

Michal Kozik
Learn more

Discover our selected projects

See all case studies

Experience

Experience in your industry

The electrical, heating, lighting, cosmetics, medical, motorcycle, automotive, FMCG, clothing, and sports industries are just some of the industries we have implemented. Ask about our experience in your industry.

What do our clients say about us?

Punctuality, flexibility, availability, professionalism (...)

In 2017, we began working with Cognize (KMK Group) on the BAST system. Since then, the project has been developed and managed with exemplary skill. Cognize's (KMK Group) work is characterized by timeliness, flexibility, availability, professionalism, and, most importantly, the ability to present complex programming solutions in an accessible format.

Zbigniew Mastek
President of the Management Board of Inter Elektro

This cooperation has resulted in our development and stability.

This cooperation has resulted in our development and stability, and the form of business contacts based on mutual trust is increasingly rare today, yet extremely effective.

Roman Ostrowski
Chairman of the Board
Ostrowski Online Trading

(…) we can now easily and effectively manage our product catalog (…)

Cognize provided us with two services: Digital Sales Transformation Consulting and PIM Implementation. They provided the necessary know-how and demonstrated methods for various business process integrations with PIM systems. Thanks to their expertise, we can now easily and effectively manage our product catalog while minimizing implementation costs.

Maciej Sanocki
Global Sales Specialist
B2B and PIM Implementation Manager at FCA SA

They helped us understand our needs and proposed the best solution based on the analysis results.

Our collaboration with Cognize began with a consultation. At this stage, they helped us understand our needs and proposed the best solution based on the analysis results. Cognize then began implementing the final system. The project was conducted with a high level of communication, on time, and, most importantly, with the Cognize team's ongoing initiative.

Executive director
ADEGIS Sp. z o.o. Sp. k.

Immediately after opening the new store, we saw an immediate increase in sales.

After launching the new online store, sales immediately increased. The Cognize team (formerly KMK Group) was able to manage the project independently, working with minimal involvement from the snowboard brand. Their independence and communication skills were also impressive.

Leszek Kindrat
Owner of the KOSMOS company

(...) we recorded a dynamic increase in our company's turnover

(...) The e-commerce platform they created not only meets all our expectations but also provides enormous opportunities for future technological development. Thanks to the solid technical architecture and innovative features, we have seen dynamic growth in our company's turnover, which we attribute directly to the functionality of the new website. Excellent communication and high availability of the team ensured we could count on support at every stage of the project. (...)

Marek Opala
Amper24.pl

Do you have an idea, a ready specification or a business need?

Write to us. We will contact you within 24 hours.