Customer: Adegis
Scope: Project management, back-end Development, front-end Development, integrations, coordination/design management, UX/UI design, naming, corporate identity, and illustrations.
Case study: ADEGIS - a dynamically developing company with Polish capital, offering a wide range of services in the field of sales and repair of automation equipment and industrial electronics
The main challenge for the client was to increase the proportion of product sales to services, to create its own eCommerce, i.e. to digitize the current product catalog with information on current inventory and prices and to go to foreign markets with its offerings.
The use of Headless architecture + Magento 2 engine, integration with Comarch ERP XL, and integration with the marketplace via Baselinker allowed us to start online sales, launch new channels for promoting services and selling spare parts, as well as the client's exit to foreign markets.
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Own online store
Until now, our client was known mainly
for its industrial automation equipment repair service. Offering direct sales of components from the catalog alone proved insufficient.
Therefore, there was a clear need for an online store of our own. We advised the client to the full extent. Starting from the preparation of the store and product base, through recruitment consulting, creation of a competence matrix for the future eCommerce team, ending with the identification of possible areas for outsourcing.
A well-structured product base
Our client's product offerings are highly complex. Therefore, in such cases, a well-structured product base is a key element of the store.
All this is done in order to make the offer as easily accessible as possible to the store's customers. With the help of search, the appropriate presentation of products in the online store and current inventory and prices. In addition, we took care of the complementarity of ADEGIS' offer. If any part is currently unavailable, the customer is given an easy option to order the repair service itself. We have also added the generation of missing product photos based on product parameters and the presentation of the offer in various technical states from the level of one product card.
Acquiring customers outside of Poland
Once the offer had been properly prepared and made available in our country, it was time to attract customers outside Poland.
To this end, we made selected products available on eBay in key markets from our client's business point of view. At the same time, we took care of the relevant descriptions, parameters, as well as current prices and inventory synchronized every day.
As a result of Adegis' cooperation with Cognize, the brand began online sales of its products not only in the Polish market but also abroad.
Magento 2 + Headless
We used Headless + Magento 2 architecture. This combination improves the performance of the online store. In addition, it raises the possibility of business development in the future.
Comarch ERP XL
We performed a comprehensive integration of a new online store with the Comarch ERP XL system used by our client.
Baselinker + eBay
We have done an integration of Magento 2 with Baselinker to accelerate our client's entry with a selected listing on the eBay marketplace (overseas markets).
Do you have questions? Would you like to learn more about the offer?
Contact Michal.
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Do you have an idea, a ready-made specification, or a business need?
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