In this article, we will show you how to calculate ROI step by step, how to reduce upfront costs and maximize the potential of the platform to increase sales, business process efficiency and customer satisfaction.

Modern companies are increasingly looking for tools to automate sales activities and facilitate the management of relationships with contractors. In this context, the B2B portal is becoming a key element of the sales strategy, especially in the wholesale model. It not only allows streamlining purchasing processes, but also increases operational efficiency and customer engagement. In this article we discuss the functionalities, benefits and technological aspects to consider when choosing a B2B platform.

B2B sales process automation is becoming a key component of digital transformation in the sales sector, especially in the context of the growing number of contact channels, rising customer expectations and the need to increase operational efficiency. In the era of digitization, B2B companies are increasingly turning to tools to automate repetitive activities, improve the customer experience and increase the effectiveness of sales activities. In this article, we outline what automation in sales is, what benefits it brings, what tools are worth considering, and how to start implementing automation in your organization.

Implementing e-commerce in a manufacturing company is a complex process, but increasingly necessary to meet customer expectations and increase competitiveness in the market. Manufacturing, which until recently relied primarily on a B2B model and traditional distribution channels, is increasingly opening up to online sales. In this guide, we outline the key steps, challenges and tools to help you successfully plan and execute an e-commerce implementation in a manufacturing environment.

In the fast-growing world of e-commerce, Product Information Management (PIM) has become one of the key challenges for companies offering extensive product catalogs across various sales channels. Digital markets require not only speed of operation, but also consistency of product data, which is possible through the use of modern IT tools. The PIM system is one such solution, which enables central management of product information and its efficient distribution to various channels.

In the world of e-commerce, there are many subtle but important differences between B2B and B2C e-commerce. Although B2B e-commerce is beginning to look more and more like the B2C model, it still has its own characteristics and requires a customized approach. In this article, we outline the key differences and success strategies that help companies achieve a competitive advantage in the online channel.

Magento and PrestaShop are two popular open source systems that have gained recognition among entrepreneurs. Each offers a wide range of capabilities, but they differ in terms of purpose, cost and features. In this article, we'll outline their key features and discuss how to choose a platform to suit your store's specific needs.

The differences between B2B (business-to-business) and B2C (business-to-consumer) systems play a key role in the design of sales processes and their digitization. While both models share a common goal - selling products or services - their audiences, purchasing structure and technology requirements differ significantly. In understanding these differences lies the key to optimizing business operations and successfully entering markets.

Today's companies are increasingly turning to advanced B2B systems to manage sales processes, customer relations or logistics more efficiently. Digitization of these processes has become a key step for companies wishing to increase their competitiveness in the market. In this article, we take a look at the different types of B2B systems, their features and tips on how to choose the right solution for your business.

The aforementioned field of commerce is no exception and has not resisted digitalization either. It was a necessary process to meet the demands of a rapidly changing market. Companies operating in the B2B model must adapt their sales processes to the realities of e-commerce, which involves choosing the right platform to meet the specific needs of wholesalers.

Creating an online store based on closed technology solutions often involves compromises: limited customization options, rigid features and dependence on a software provider. What are the alternatives?

Open source software breaks down these barriers, offering complete freedom to design and develop your online store according to the needs of your business. With open source code, you can introduce innovative features, integrate systems and scale your store as your business grows. What exactly is open source in e-commerce and why should you bet on it?

Online sales have long ceased to be a mere add-on for traditional stores - today it is the main channel that determines the success of many companies. In a world where customers expect personalization, instant service and innovative solutions, entrepreneurs must quickly adapt to new market demands. 

This is where the SaaS (Software as a Service) model comes to the rescue, revolutionizing the approach to online store management. With its flexibility, easy implementation and predictable costs, SaaS is not just a technology - it's a strategy for e-commerce growth.

Effective product and order management is the cornerstone of e-commerce success. Today's online stores need to provide not only a wide selection of products, but more importantly, an excellent shopping experience. 

As an advanced e-commerce platform, Magento provides comprehensive features to support product catalog management, inventory automation and sales performance reporting. 

The performance of an online store is critical to the success of online businesses. Efficient website performance translates directly into user experience, sales results and SEO. 

When developing online sales, you need to pay special attention to loading times, optimizing resources and constantly monitoring performance. In this article, you will learn how to take care of the performance of your store and why the Magento platform can be a great choice for growing businesses.

Expanding into foreign markets is one of the most effective ways to grow an e-commerce business, allowing companies to reach new customers and increase revenues. Choosing the right platform to handle international sales is a decision that can make the difference in the success of a global expansion. In this article, we will discuss what to look for when choosing an e-commerce platform, as well as what features are key and how to effectively reach customers in international markets.

Digitization of sales processes is crucial and inevitable in the growing world of e-commerce, where the natural expectations of the customer are convenience, speed and personalization.
System integrations automate operations, improve data management and optimize logistics, enabling companies to operate more efficiently and effectively.

Sales process automation is a key step for companies that want to dynamically grow their e-commerce business. It streamlines operations, reduces errors and optimizes the management of data, orders and personalization of offers. Modern technological tools allow companies to respond faster to market changes, while improving customer service and increasing customer satisfaction.

It's no secret that logistics plays a key role in building competitive advantage. This is also reflected in the e-commerce industry. Effective logistics management in an online store means not only efficient warehouse operations, but also fast order processing, precise inventory management and real-time tracking of shipments.

With well-optimized processes, online stores can successfully compete in the market, satisfying customers' growing demands for speed of delivery and quality of service. So what elements should be included in your store? Here are the essential ingredients.

In an increasingly complex and distributed e-commerce environment, managing multiple online stores is becoming an everyday occurrence. Companies running multiple product lines, operating in different markets or serving customers in different regions need flexible tools.

In this case, the multistore functionality (also known as Multiple Store) can show its full usefulness. What exactly does it mean and what benefits can its implementation bring?

Migrating an online store to a new platform is a decision that can significantly affect store operations, user experience and business growth. Over time, many companies reach a point where the existing platform no longer meets their expectations. In this article, we'll focus on what store migration is, when it's worth considering it, and what benefits (and potential risks) it brings.