Customer: Łąki Kwietne
Scope: store design and implementation - Magento 2, web design and implementation, coordination/design management, corporate identity design, brand communication strategy
Flower meadow seed sales.
Design and implementation of a comprehensive solution on the web
Łąki Kwietne is a group of enthusiasts striving to restore Łąki Kwietne to the landscape of cities and villages in Poland. A number of benefits of floral meadows include cleaner air, expansion of pollinating insect populations, improved groundwater management, and more.
The goal of the project was to provide Łąki Kwietne with an entire digital infrastructure - a store and a website, along with the design of visual and marketing communications, which would result in increased scale and sales effectiveness.
Structure of digital solutions
The project included 3 main products as customer touchpoints. A store, a website, and a blog. Each of these solutions was designed with flexibility for future changes and self-editing by the Łąki Kwietne team.
The store was built on the Magento 2 platform.
Technologies used in the author's CMS: os: Debian, server: nginx, Front: Angular 8, API: NodeJS, JS, OAuth2, Winston, MongoDB, cache - none, Front template - React, Redux, Front prerender - Node, Puppeteer.
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Communication and visual identity
The visual identity and brand communication were based on the claim POWER OF SEED. The large, geometric typeface used in the logos placed on the labels is perfect for social media, where many buyers upload photos of purchased products - seed packets - to their profiles, increasing brand recognition. Surreal Illustrations explain the value of sowing Łąki Kwietne.
E-commerce
The store was created from scratch on the Magento 2 platform. A major challenge was to present the assortment in an understandable way. Hence the need to develop product names that explain the application; a calculator - a converter for the seeds ordered; a division into categories that meet the needs of the identified target groups; seeding instructions and many other elements that increase conversions.
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Sales growth +275%
After the implementation of the new store, year-on-year sales growth is +275% (the starting point was monthly sales in excess of PLN 100,000).
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