Customer: THS
Scope:Workshop, consulting, and developing assumptions, project management, back-end development, front-end development, integrations, coordination/design management, UX/UI design, support in communication with external software vendors
Case study: THS - a powerful multi-channel and international sales system based on Magento
THS is a company offering a wide range of heating and sanitary technology products from leading domestic and foreign manufacturers. The offer is addressed to a wide group of customers looking for proven, diverse, and unique functional solutions.
The project challenge was to design and implement new stores for the German and French markets, simplifying the way all product information and order processing is managed, dedicated integrations with selected marketplaces (eBay, Amazon, Kaufland, ManoMano), and improving multi-channel sales abroad.
Design of new online stores
In cooperation with THS, we were responsible for the overall visual design of brand-new eCommerce stores targeting the German market - Aldeno, Linkade, and Fraten. The template is adapted to different resolutions, set in a bright color scheme with distinct accents. The design of the new eCommerce stores was prepared for further use in the future. By making minor modifications, it successfully allows you to launch more of your own eCommerce under a completely new brand in the next foreign markets.
Products and order processing in one place
Several independent systems for managing product offerings and orders caused a number of inconveniences. In the new stores, this has been replaced by the Magento 2 engine, which from now on serves as the most important and only source of information about products and online orders.
Marketplace integration
Commercially available integration modules with marketplaces such as eBay, Amazon, Kaufland, and ManoMano were modified by us. The goal was to adapt the collected product information in Magento 2 along with additional parameters relevant to further transaction processing.
Integration with ERP
The company uses the Comarch XL system to process orders, inventory, and issue sales documents. A major challenge is the extensive structure of the instances of these systems, where one is responsible for inventory and the other for order processing under each store separately. The most important goal was to integrate and synchronize all these instances with Magento via dedicated external interfaces, which were additionally integrated and customized for the client's special requirements.
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Magento 2 + KMK Headless
Selecting Magento 2 engine as the main source of product information and order processing tool, making dedicated marketplace integration modules along with custom functionalities.
Magento 2 online store engine is a proven and most popular e-commerce system in the world. It allows unlimited customization and integration according to business needs. Combined with our Headless architecture, its performance and further development possibilities increase, which was crucial for this project.
Enhanced marketplace integration modules
We modified the available integration modules with popular marketplaces with additional functionality. As a result, the customer received, among other things, the ability to create dynamic shipping costs depending on the country and weight of the order, automatically adjusted templates for offers, or a variable tax rate depending on the country and the ordered product.
RWD
We designed the interface of the new stores according to the principle of cross-device design, which means that the system not only adapts to the size of the screen but is designed from the ground up so that on devices of any size it looks and behaves like an application developed natively for that device.
New stores with opportunities for further expansion
New, stable, responsive, and very fast online stores based on Magento 2, foreign sales, online store integration with marketplace eBay, Amazon, Kaufland, ManoMano, Rakuten, and dedicated processes in Comarch XL considering automation.
Our client received a refreshed design of new stores based on the stable and secure Magento 2 engine. Their structure and design will allow them to easily enter more strategic foreign markets in the future.
Simplified product management
After the implementation of Magento 2, all product information is collected and processed in one place. The work on the offer has been significantly simplified and accelerated. As a result, all information and features of the assortment are consistent regardless of the sales channel.
One-stop order processing
All orders from the company's own eCommerce channels and external marketplace channels are collected and handled in a single panel. This greatly facilitates and speeds up the daily work of the THS online sales support team.
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