In an era of digital transformation, companies are increasingly investing in B2B e-commerce platforms that optimize business processes and automate the handling of bulk orders. Choosing the right system affects not only operational efficiency, but also customer satisfaction and competitive advantage. Among other things, we suggest which features and technologies are driving B2B online sales, how to increase traffic and conversions, and how to choose the platform that will best accelerate the growth of your business.

Table of Contents:

What is a B2B e-commerce platform and how does it support online sales growth?

The B2B e-commerce platform is an advanced web-based system that automates the wholesale process and business customer service. In practice, it plays the role of a "digital merchant", implementing:

support of individual price lists per customer - personalization of the offer according to the pricing policy,
automating purchasing processes - from submitting a request for proposal to generating invoices,
Inventory management - two-way flow of data from ERP,
Quick orders - basket prepared for bulk transactions.

Why is a B2B platform different from standard B2C e-commerce? Primarily because of the volume of goods, complex business processes and the need for advanced integration with ERP or CRM systems. This allows a company to offer personalized offers, streamline logistics and significantly increase online sales.

What features and technologies to apply to B2B e-commerce sales?

The effectiveness of wholesale largely depends on the availability of the following modules:

Integration with ERP system, i.e. synchronization of inventory and flow of information about contractors and order history.
Quotation and wholesale price module - generating quotations based on individual sales models and the ability to approve orders by dedicated people in the company.
Headless frontend, that is, separating the frontend (Next.js) from the backend (Magento 2) as in the case of Selliny. It provides ro flexible development of the online store, no Vendor Lock and allows any integration with external services.
Automation of sales processes - a workflow that allows for automatic sending of inquiries, acceptance of orders and invoicing. Automate repetitive tasks, reducing operating costs.
Personalization and segmentation, i.e. defining customer groups and assigning them special offers or discounts. Handling seasonal promotions and loyalty programs.

With these features, the platform allows the rapid growth of the goods catalog, handling increasing order volumes and flexible adaptation to the needs of the enterprise.

What should you keep in mind when choosing a B2B e-commerce platform?

The trust of counterparties requires ensuring the highest standards of data and transaction protection:

HTTPS protocol and SSL certificates - provide security for transmitted information,
roles and permissions - multi-level access authorization, two-step verification protect against third-party access,
Compliance with RODO - processing of customer data in accordance with legal requirements,
Online payment integration - provide fast and secure transactions, automatic invoicing.

An important part of implementing B2B e-commerce is also an efficient integration with the ERP system, which enables the flow of information on inventory, pricing and product availability.

How to increase traffic and conversions on a B2B e-commerce platform?

Increasing traffic and conversions on a B2B e-commerce platform requires a multifaceted approach that combines B2B e-commerce strategy, technical optimization, engaging content and effective communication channels. Below, we've compiled some of the actions you should implement to attract new business customers, keep them engaged and maximize the value of each transaction.

Optimization of the purchase path

B2B e-commerce UX - simplify the wholesale ordering process by enabling a multi-line shopping cart, saving order templates and quick repeat transactions.
Personalized customer panel - display your contractor's purchase history, customized pricing and product recommendations tailored to their business.
Live chat and technical support - offer the ability to contact a merchant or consultant immediately, which speeds up purchasing decisions.

Paid campaigns and remarketing

Google Ads - target ads to phrases related to the purchase of specific products on your platform.
Dynamic remarketing - remind visitors of abandoned shopping carts or viewed products, and offer personalized offers and discounts.

Affiliate programs and referrals

Referral program - reward existing customers for recommending the platform to other businesses.
Reviews and recommendations - collect and display reviews from satisfied customers in the form of video-testimonials or quotes on the homepage.

Implementing the above measures will not only attract more traffic to the B2B e-commerce platform, but most importantly, increase the conversion rate, converting visits into real wholesale orders. In addition, it is worth noting that solutions based on Magento 2 offer extensive possibilities for modification and integration. Regular analysis of the results and optimization of the marketing strategy will ensure continuous growth of online sales.

Bottom line - which B2B e-commerce platform will best accelerate your sales?

When choosing a B2B e-commerce platform, the key is to match the specifics of the business:

small businesses will be better served by SaaS solutions with quick deployment and low initial cost;
Medium and large companies with an extensive catalog can bet on Sellina, a headless technology based on Magento 2, with key functionalities for B2B sales built in, providing flexibility and scalability.

If you want to increase the efficiency and scale of your online sales, contact our team of experts and schedule a free consultation!

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How to increase online sales on a B2B e-commerce platform?