Open source (open system) - what is it and what applications does it have?
Creating an online store based on closed technology solutions often involves compromises: limited customization options, rigid features and dependence on a software provider. What are the alternatives?
Open source software breaks down these barriers, offering complete freedom to design and develop your online store according to the needs of your business. With open source code, you can introduce innovative features, integrate systems and scale your store as your business grows. What exactly is open source in e-commerce and why should you bet on it?
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What is open source in e-commerce?
Open source is a software model in which the source code is publicly available and can be freely modified by users. In e-commerce, this means that store owners have full control over the technology they use to sell online. Unlike closed SaaS platforms, open source gives freedom to modify both front-end (user interface) and back-end (back-end) functions.
According to Shopify, open source is a particularly attractive solution for companies that want to increase the flexibility of their operations and adapt to the dynamic needs of the market.
Why choose open source software for e-commerce?
Open source software provides entrepreneurs with numerous benefits that are not available in closed systems. One of the most important is the ability to fully customize your online store. With access to the source code, you can make changes to the appearance and functionality of the store, customizing it to meet specific customer and industry requirements.
Cost and independence
Choosing open source means no recurring licensing fees, which translates into lower operating costs in the long run. In addition, entrepreneurs are not dependent on a single software vendor, giving them more freedom to manage their technology.
Flexibility and scalability
Open source allows you to gradually expand your store as you grow. You can start with a simple online store and, over time, add advanced features such as integration with CRM systems, automation of warehouse processes or support for multi-currency payments.
Depending on the technology, open source-based stores can be on average 20-30% cheaper to maintain than SaaS platforms, mainly by eliminating subscription costs.
The most popular open source platforms in e-commerce
Magento Open Source
Magento is an advanced platform that offers features such as multiple store management, ERP integrations and support for different languages and currencies. It is an ideal solution for medium and large companies that need scalability and advanced technical support. Magento is used by global brands such as Ford and Canon, a testament to its reliability.
WooCommerce
WooCommerce, which is a WordPress extension, is an ideal solution for small and medium-sized businesses. With simple implementation and the availability of thousands of plugins, WooCommerce allows you to quickly start selling online. According to Hotjar, WooCommerce is one of the most popular solutions for online stores, especially in the SME sector.
PrestaShop
PrestaShop offers a wide range of modules that allow you to customize your store's functions. It's a flexible platform that works well for medium-sized businesses that value ease of use and expandability.
Flexibility and scalability of open source in practice
Open source platforms are designed to adapt an online store to the growing demands of the market and expand its features as the number of customers and orders increases. With open source code, companies can implement solutions that allow the store to grow in any direction, regardless of its initial size.
Modular store expansion
Modules and plug-ins in open source systems make it easy to expand a store's functionality as it grows. Store owners can introduce new options such as product configurators, dynamic discount systems or integrations with CRM systems. WooCommerce allows for quick expansion thanks to its rich plugin base, while Magento offers advanced modules to support the management of multiple stores simultaneously.
Integrations with external systems
Businesses often take advantage of integrations that allow an online store to connect with ERP, logistics or payment systems. For example, PrestaShop allows integration with popular marketplace platforms such as Allegro and Amazon, so entrepreneurs can manage sales across multiple channels from one place.
Scaling to international markets
Open source software makes it easy to enter new markets by supporting multiple languages, currencies and local legal requirements. Platforms such as Magento make it possible to customize a site for a specific country, including local payment methods or tax rates. This is crucial for companies that plan to expand beyond their country's borders.
Security of open source software
Security is a key aspect of any online store. Open source software is regularly updated by global developer communities, allowing security vulnerabilities to be addressed quickly.
In addition, the openness of the code allows users to audit and implement their own security features. To improve security, it's a good idea to use SSL certificates, two-factor authentication and regularly update modules and plugins.
How to start using open source in e-commerce?
Working with open source software starts with a thorough understanding of the needs of your business and customers. It's crucial to identify the features that your store will need - such as product personalization, integrations with ERP systems or support for various international markets. Every business has its own specific requirements, so choosing the right platform is crucial.
Open source platforms offer a variety of options to suit different business models. Some, such as WooCommerce, may be a good choice for companies that are just starting out in e-commerce and need a simple, easy-to-use system. Magento, on the other hand, offers more powerful features that can meet the needs of larger companies, especially those that plan to sell in multiple markets. PrestaShop, an intermediate solution, combines intuitive operation with development flexibility.
Once a platform has been selected, it is crucial to provide adequate technical support. Implementing an open source system requires expertise, especially when it comes to integrating with external systems or making the store compliant with legal requirements. Solutions such as Sellina can help you implement and configure your system efficiently, avoiding costly mistakes and delays.
Equally important is the further development of the store after its launch. Thanks to the modular design of the open source software, you can add new features on an ongoing basis, such as product recommendation systems, dynamic filters or advanced marketing tools. Regular updates and adaptation to changing customer needs keep your business competitive.
Build a store on your own terms!
Open source software gives you full control over the technology you use to sell online. Its flexibility, technology independence and scalability make it ideal for both small businesses and large enterprises.
