Customer: Wielton S.A.
Case Study: Wielton EVO - digital transformation of trailer sales
Scope: Magento implementation, Sellin implementation, eCommerce consulting, pre-implementation analysis, market research, UX/UI design, back-end development, front-end development, testing, project management
Wielton S.A., one of Europe's leading trailer manufacturers, set a clear goal: to create a modern, intuitive e-commerce platform that would allow customers to purchase trailers fully online - quickly, without unnecessary paperwork and with financing options.
What business and functional challenges did Wielton face?
01. market innovation: the first online trailer purchasing process in the trailer manufacturing industry.
02. financing support: full service leasing and financing directly in the purchasing process.
03. personalized UX/UI: dedicated buying process tailored to specific trailers and customer needs.
04. accessory configurator: you can choose extras such as spare wheel baskets, toolbox, type of boards, ferry handles or water tank.
05. Door-to-Door Delivery: transportation cost calculated dynamically based on the actual distance (kilometers) from Wielun to the customer, calculated using Google Maps API.
06 International scalability: multilingual interface, support for multiple currencies, and adaptation of the system for foreign sales.
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What technological solution did we implement in the Wielton EVO project?
Sellin as the foundation of the project, that is:
system engine on Magento 2 - guarantees freedom of development, no vendor-lock and fast implementation,
headless frontend in React/Next.js - provides a smooth, responsive user experience,
financing module - integration with the ING leasing system allows you to add an off-the-shelf financing option to your shopping cart,
Dedicated UX/UI - B2B-optimized purchasing process, minimal steps and clear forms,
Online parts catalog - access to the full catalog of spare parts and accessories on the site, making it easy to search and select components yourself,
generate and save PDF with configuration - the ability to generate a PDF with the selected trailer configuration and save it to the user's account to return to the project at any time or pass it on,
Extended warranty package - you can choose an additional warranty package for 12, 24 or 36 months. The extended warranty covers all faults and failures that are not due to standard trailer wear and tear,
international expansion - the system prepared for multiple language versions and currencies, which opens the door to foreign markets.
Sellin as an image tool
Sellina does not only function as an online store - thanks to its flexible architecture, it can become a full-fledged brand image website. In the Wielton EVO project, the platform provides an attractive presentation of the EVO model, showing the key features of the trailer, the company's values and unique competitive advantages. This proves Sellina's ability to "dress up" any business with the content and form the customer needs.
What was the process of implementing a platform for buying Wielton EVO trailers online?
01 Pre-implementation analysis
Workshops with key stakeholders
Technical specifications and list of functionalities.
02 UX/UI design
Mockups and prototypes of the purchasing process and configurator.
Usability tests with selected Wielton customers.
03 Development & Integrations
Building a Magento headless frontend and backend.
Configure rail logistics in the delivery module.
04. testing and commissioning
End-to-end scenarios, including the leasing process and international transactions.
Training of Wielton team and handover of documentation.
What are the effects of implementing the Wielton EVO project?
Simple purchasing process: from selecting an EVO model to finalizing the transaction - the entire process can be done on a smartphone in 2 minutes.
New markets: ability to handle international orders thanks to multilingualism and support for multiple currencies.
Flexibility of development: Sellina's architecture allows adding more features without downtime or complex rebuilding.
Partnership and trust: close cooperation between the Cognize and Wielton teams resulted in smooth implementation of the project, completed on schedule and on budget.
The newly-launched e-commerce surprised everyone with its effectiveness - a simple shopping path and lightning-fast page loading brought instant conversions. Our implementation is:
The sales and image success of the project was immediately recognized in the transportation industry
Summary of cooperation between Cognize and Wielton S.A.
The Wielton EVO project is proof that technology can be not only modern, but above all, easy to use. With Sellin, tailored to the specific needs of the trailer manufacturer, Wielton has opened a new sales channel - the first online store, ready for the global market and with the prospect of further development in the future.
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