Client: SLURP
Case study: SLURP - eCommerce store development on Magento using Luma template and UX/UI optimization
Scope: Magento implementation, eCommerce consulting, branding, UX/UI design, design management, IT setup and maintenance, project management
SLURP is a UK-based retailer - an online store specializing in wine and spirits, part of the Henkel Group. The company is rapidly expanding its eCommerce channel, offering a wide range of products from various brands. The store runs on Magento 2, but a lack of adequate technical support and UX/UI limited its potential, which the company wanted to maximize.
Let's talk about cooperation
The challenge - improving the UX and stability of the store on Magento
The SLURP team was looking for a trusted technology partner who could support their growth and provide stable support in further digitizing their processes. The client's main needs included:
01. professional Magento store maintenance with business continuity and updates
02. increase conversions and better user experience
03 Functionality development
04. fast and flexible operational communication
The key expectation from SLURP was, above all, to be proactive in managing updates - both to the Magento platform and to the installed extensions. The client needed a partner who would monitor emerging security patches on an ongoing basis and recommend preventive actions before potential technical issues arose.
As a result of the tender, they entrusted us with comprehensive Magento support, both on the technical and UX/UI side.
Start of cooperation - store takeover and Magento audit
We took over the SLURP store after a lengthy upgrade process that significantly exceeded the target completion time. As a result, the project required an orderly and structured approach to further development. The scope of the initial activities mainly concerned:
Magento code and infrastructure audit,
Magento upgrade to the latest version,
Clean up and update all extensions,
Implement a monitoring and backup process.
Key activities - UX optimization and development of Magento eCommerce store on Luma template
Based on the analysis of user behavior and the needs of the SLURP team, we designed specific changes that improved the conversion and usability of the store. What did we implement during the first year of cooperation?
New layout for product and category card
Designed for mobile devices and faster purchasing decisions.
Changing the UI of the shopping cart
Simplified structure and better guide the user through the order finalization process.
Magento updates and modules
We have ensured enhanced security, stability and compliance with modern market requirements.
SLA and maintenance of Magento Luma system - security and business continuity
We have included SLURP in our SLA package, which provides not only ongoing maintenance of the store, but also:
development support,
monitoring the operation of the store,
regular backups,
Rapid response time to incidents.
We work directly with SLURP's eCommerce manager, maintaining daily communication via Google Chat. This allows us to act quickly, flexibly and proactively.
The effects of SLURP's cooperation with Cognize - stable eCommerce development and partnerships
UX changes and technical optimizations have positively impacted the online store's customer experience and sales metrics. Our commitment and partnership approach to the development of the platform translated into tangible benefits for the entire team. The results of the cooperation included:
A stable and secure Magento platform,
Increase in conversions through better UX,
Rapid response to errors and proactive support,
Real impact on the development of the online store.
"Cognize's efforts have resulted in increased conversion rates, reduced average page load times and increased time spent on product pages."
"(...) Cognize's direct access to key contributors is a significant advantage. Cognize redesigned and optimized the product and category pages of the online wine retailer's e-commerce site. The team improved the site's performance, loading speed and call-to-action elements."
Jamie Cotton
Digital Operation Manager, Online Wine Retailer
Looking for a partner to develop your store on Magento?
If your eCommerce needs not just maintenance, but real support to grow and increase conversions - contact us. We'll help you clean up your platform, design UX/UI changes and take care of the technical foundation of your online store.
Do you have questions? Would you like to learn more about the offer?
Contact Michal.
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