Audit of an online store (e-commerce)
Is your online store underperforming in sales? It's time for an e-commerce audit to check all areas of your online business and increase sales.
Our comprehensive audit allows you to identify areas whose improvement will realistically increase the revenue of your business. We offer a wide range of analysis, concerning source code, UX, functionality, or even paid advertising efforts.
What is an e-commerce audit?
An e-commerce audit is a comprehensive analysis of an online store to check all key areas of its performance. It includes evaluation of elements such as SEO, UX, functionality, marketing strategy and technical aspects of the site.
Benefits of conducting an e-commerce audit
Business development
By improving your online store, you increase a number of its quality factors. Improved user experience makes it easier to acquire and retain customers by increasing loyalty and customer value over time.
Saving time
Checking and optimizing all areas of a store is a time-consuming process. A report with clear recommendations, priorities, and a suggestion for an optimal solution saves time and accelerates key changes that improve e-commerce performance and marketing effectiveness.
Increase revenue
Eliminating purchase obstacles, any technical as well as usability errors directly increases the number of transactions in the future. SEO optimization increases search engine visibility and the amount of traffic
Would you like to learn more about the audit offer?
Get in touch with Michal!
Scope of online store audit:
UX audit
Relying on usability heuristics, our team of experts will analyze the user's purchase path from product search to transaction completion. We will perform tests on different devices and browsers, checking information architecture and navigation. We will develop optimization recommendations for better conversion and verify competitors' actions.
Security audit
Analyze your online store for security against potential threats. We will check the validity of SSL certificates, server security, and protection mechanisms against SQL injection or XSS attacks. We will verify that software and modules are updated regularly, minimizing the risk of exploiting known vulnerabilities. We will evaluate procedures for storing and processing user data.
Technology audit
Analysis of the technical infrastructure of your online store. We will analyze the code for optimization and compliance with best programming practices. We will check external and dedicated modules, verify server performance, system scalability and software up-to-dateness. We will prepare recommendations for infrastructure upgrades.
Functional audit
We review the key functionalities of the online store and analyze the effectiveness of the tools that support conversion. We will evaluate how current features affect the user and sales, and identify areas for optimization. We will prepare recommendations for implementing new functionalities that can increase sales and improve user experience.
Business audit
An in-depth analysis of your current online store business processes. We will assess to what extent you are taking advantage of the opportunities offered by your current store engine, and identify the areas with the greatest potential for sales growth. We will examine how to optimally manage your assortment and how to improve your logistics processes. We will prepare recommendations to increase revenue and improve the profitability of your business.
SEO audit
Verify the technical aspects of your online store for optimization factors. We will assess the quality and uniqueness of your content, verifying its optimization for keywords. We will analyze your store's visibility in search results, identifying opportunities to improve your position for competitive phrases. We will check the inbound link profile.
System integration audit
Checking the operation of all connections between your online store and external systems. We will verify the correctness and speed of data transfer, identifying any delays or synchronization errors. The analysis will also include an assessment of the scalability and security of current integration solutions and recommendations.
Marketing audit
Analyze traffic acquisition channels by verifying advertising activity in paid channels such as Google Ads, Meta Ads, Bing Ads and others, as well as in your own channels. We will focus on evaluating spending, the effectiveness of the advertising strategy, the correct configuration of analytical tools and campaign assumptions. We will verify that the data is collected and interpreted correctly.
The effects of an e-commerce audit:
Detailed report
As a result of an e-commerce audit conducted by our specialists, the client receives an extensive report. Its form and content depends on the scope, size of the e-commerce and the number of recommendations prepared.
Clear recommendations
Any identified errors or areas for improvement will be accurately presented by us. We will also take into account their importance of the business point of view.
Suggestions for solutions
We do not leave our clients with problems. In each case, we will suggest optimal solutions, the implementation of which will eliminate errors and improve business performance.
How do we audit an online store?
01
Contact
Discussing your needs and expectations
02
Data analysis
We collect information about the operation of the store.
03
Developing an audit
Detailed analysis of all areas.
04
Report
We present the results and recommendations.
05
Implementing change
We help implement suggested solutions.
E-commerce audit report
Upon completion of the audit, you will receive a customized report from us that will provide you with deep insights into the functioning of your online store. This document contains detailed analysis and conclusions, tailored to the specifics of your business and the challenges it faces.
The report will give you a complete picture of your strengths and areas that need attention. This will enable you to make informed decisions and effectively plan activities leading to the development of your e-commerce. Our report is not only a compilation of data, but above all a tool to support strategic management and increase sales.
What else can we do for your company?
We offer a spectrum of services to increase revenue, optimize processes and improve profitability.
Implementations and maintenance
Explore our selected projects
DobreGniazdka.pl - the largest dropshipping in its category in Poland.
BAST - a B2B system for the Inter-Elektro purchasing group.
THS - a powerful multi-channel and international sales system (Magento 2).
Kosmos Sklep - eCommerce of Burton's main distributor in Poland (Magento 2).
Łąki Kwietne - a comprehensive digital sales system. Branding + sales system (Magento 2).
Why Cognize?
We are fully committed to taking responsibility for our clients' business. Our approach and efficiency build partnerships that we mutually appreciate.
Understanding
We are committed to getting to know your needs thoroughly. That's why you can count on our full involvement from the first discussions, through the workshop with your team, to planning the project together. At each stage, you will be guided by the best specialists in your field in our country who are on our team.
Experience
We have an experienced, certified team and some implemented solutions for various industries. With more than 10 years of active presence in the market, we know how to do things right. That's why we recommend proven and effective solutions from the very beginning of project work.
Development
Knowing your needs and purpose, we will select modern solutions accordingly. When creating B2B systems, we think ahead, thus leaving several possibilities for future development. The scaling of businesses through our implementations is confirmed by numerous case studies.
How does the inquiry proceed?
We are fully committed to taking responsibility for our clients' business. Our approach and efficiency build partnerships that we mutually appreciate.
01
Contact and talk about the project
Contact us and present your needs. We will gather all your requirements and together we will talk about your project (during a live meeting or via video calla).
02
Specification and planning
Together with you in a workshop at your company we will prepare the project specification. At the end of the meeting, documentation, a list of functionalities and a full project plan will be created.
03
Offer and implementation
Responding to the specification, we will present our offer. We will start the project implementation with a kick-off meeting, during which we will introduce the experts from the dedicated team, as well as the work schedule.
The process of identifying the scope and budget of the project (at no cost)
01. email inquiry
02. familiarization videocall
03 Technical Videocall
04. meeting at customer's place
05. cooperation decision
06 Start of pre-implementation analysis or end of cooperation
The result of the recognition process is:
knowledge of customer needs
preliminary valuation of the project
Knowledge of Cognize's experience in implementing similar projects
knowledge of the project implementation process
Pre-implementation Analysis process (approximately 6 weeks)
01. start of pre-implementation analysis
02. workshop with the customer
03. working together on the Analysis
04. strategy meeting and handover of Analysis
05. decision to continue cooperation
06 Project start or end of cooperation.
The result of the Pre-Implementation Analysis Process is a planned project - Pre-Implementation Analysis, which includes:
Technical Specifications (text document)
List of functionalities
Project budget and schedule
*The prepared Pre-Implementation Analysis is the property of the Client and can be used to perform market reconnaissance and collect bids.
Let's talk about cooperation
We have completed 120+ projects
We are fully committed to taking responsibility for our clients' business. Our approach and efficiency build partnerships that we mutually appreciate.
"Timeliness, flexibility, availability, professionalism (...)"
"In 2017 we started working with the KMK group on the system. BAST. Since then, the project has been developed and managed in an exemplary manner. The distinguishing features of the work of Cognize (KMK group) are timeliness, flexibility, availability, professionalism and, most importantly, the ability to present complex programming solutions in an accessible form."
Zbigniew Mastek
President of the Management Board of Inter-Elektro
"The cooperation has resulted in our growth and stability."
"The cooperation has resulted in our growth and stability, and the very form of business relations based on mutual trust is increasingly rare today, yet extremely effective."
Roman Ostrowski
President of the Management Board of Ostrowski Internet Commerce
Contact us and increase your sales with an e-commerce audit
Write to us. We will contact you within 24 hours.